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APC-MGE, a global leader in critical power and cooling services, has announced the appointment of Paul Tyrer as Regional VP of its UK and Ireland operations. Paul Tyrer reports to Daniel Doimo, recently appointed as senior vice president APC-MGE & president of EMEA and Latin America for APC-MGE.

According to Doimo, “We are delighted to have Paul Tyrer leading APC-MGE’s business in the UK and Ireland. He will continue to foster open and ongoing communication with our local stakeholders, in particular our customers, partners and employees, supporting their needs from the desktop to the data centre to the factory floor. With ultimate responsibility for the complete care of our customers, Paul will ensure APC-MGE continues to create delighted customers through the delivery of the industry’s most comprehensive solution and service offering and a focus on the distinct needs of both the UK and Ireland marketplaces.”

Paul Tyrer first joined APC in 1994. During his time at the company he has held several positions of responsibility. Under his tenure as UK Distribution Manager in 1996, the company saw a dramatic increase in its UPS business through the expansion of its sales channels. More recently as Director of Consumer Products, EMEA, Tyrer has been associated with the company’s further penetration into consumer markets with the introduction of new products and innovations to its audio visual, notebook and mobility solutions.

Paul Tyrer commented, “I am delighted to take on this challenge during such an exciting time for APC-MGE and for our industry. In the UK and Ireland, APC-MGE teams stand ready to partner with our customers as they strive to meet their business objectives and address the challenging requirements of powering and cooling the latest technology required to meet these objectives.”

APC-MGE was formed in February 2007 when Schneider Electric acquired APC and combined its market leadership with that of MGE UPS SYSTEMS. Laurent Vernerey, executive vice president of Schneider Electric, is APC-MGE’s president and CEO.

For more information on APC-MGE, please visit All trademarks are the property of their owners.

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About APC and MGE

APC and MGE UPS Systems recently combined to form a $3 billion (2.4€ billion) Critical Power & Cooling Services business unit of Schneider Electric. Together, APC and MGE offer the industry’s most comprehensive product and solution range for critical IT and process applications in industrial, enterprise, small and medium business and home environments. APC and MGE solutions include uninterruptible power supplies (UPS), precision cooling units, racks, and design and management software, including APC's InfraStruXure® architecture the industry’s only integrated power, cooling, and management solution. Backed by the industry’s broadest service organisation and an industry leading R&D investment, the combined company’s 12,000 employees help customers confront today’s unprecedented power, cooling and management challenges. Schneider Electric, with 112,000 employees and operations in 190 countries, had 2006 annual sales of $18 billion (€13.7 billion). For more information on APC and MGE, please visit

All trademarks are the property of their owners.

For more information contact:

Anju Birdy
Marketing Manager UK and Ireland
Tel: +44 (0) 118 903 7800

Press enquiries:

Damien Wells
SPA Communications
Tel: +44 (0)7900 302102

This press release was distributed by ResponseSource Press Release Wire on behalf of Spa Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit