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smartANALYZER, smartCAMPAIGNER and smartREPORTER applications enable Cendris to increase customer campaign effectiveness and response

London, UK, 30 July 2007 - smartFOCUS, an international vendor of enterprise marketing software, has been selected by Cendris to provide software to help with its marketing services and data management offer.

Cendris is the leading provider of complete and integrated business solutions for the management, printing and retrieval of documents and helps organisations to efficiently build sustainable customer relations by optimising their data quality, list management and document processes. The company will use the smartFOCUS Intelligent Marketing Application Suite to help its customers create a global overview of their marketing activity and gain deeper customer insight.

With smartANALYZER, smartCAMPAIGNER and smartREPORTER, Cendris can offer its clients a wide range of new services, including better identification of target recipients, improved understanding of customer behaviour, strengthened links with loyal clients and enhanced multi-channel management and distribution of information. In addition, all smartFOCUS software solutions enable more efficient and cost-effective management of data and marketing campaigns with reporting.

Kees Groenewoud, director Campaign Management from Cendris, said: ”Thanks to smartFOCUS, Cendris is becoming a Marketing Service Provider that can deliver all the end-to-end processes of a marketing campaign, from the operational delivery right through to enhanced analytics and customer insight.”

The Intelligent Marketing Application Suite offers efficient campaign management tools designed to enable sharing of information within organizations and between users. smartFOCUS customers achieve insight into the status of actions to be executed, a capability that is built into the core smartFOCUS software, both at campaign level and at action level.

“Providing a comprehensive overview of marketing activity with direct access to information and reporting are critical for today’s multi-channel marketers. And it is with those key ideas that we developed our smartFOCUS solutions,” said Curt Bloom, International Managing Director, smartFOCUS.

About smartFOCUS

smartFOCUS (LSE:STF) is a leading international marketing software company that empowers marketers with the intelligence to drive high performance multi channel campaigns and more valuable customer relationships. Its Intelligent Marketing solutions integrate off-line and on-line data, analysis, campaign and performance management to deliver better targeted more timely and relevant communications that increase campaign conversion rates and improve customer’s insight.

smartFOCUS now has over 300 customers worldwide using its marketing software including AAA, ABN AMRO, ATOS, Centreparcs, EMI, Fig Leaves, Harrods, Hilton International, NSPCC, Societe Generale and QVC.

In 2006 smartFOCUS experienced revenue growth of 52% to $18M (£9M). The organisation is headquartered in the UK, with offices in the US, continental Europe and Asia Pacific.

About Cendris:

Cendris is part of TNT Post. In 2006 Cendris reported sales of €186 million and employed 4,000 people. The company offers a complete portfolio of specialist solutions for direct communication, data and document management. Cendris provides consultancy on winning and retaining customers and offers services ranging from call centre activities, to invoice printing and direct mail.

More information about Cendris can be found on its website

For further information please contact:

Elissa Fry
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1646 / 07799146803

Claire Thatcher, Marketing Manager, smartFOCUS
Tel: +44 (0)117 943 5800

Susan van Eck, Manager Communicatie, Cendris
Tel: +31 70 334 32 58

This press release was distributed by ResponseSource Press Release Wire on behalf of Prompt Communications Ltd in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit