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Confronting data quality issues, the powerful processing techniques delivered by DataTrawler are recognised by Gartner as being fast and cost effective to implement.

BELFAST, 2nd August, 2007: Datactics today announced that it has been recognised by Gartner Research and positioned within its June 2007 analytical report, Magic Quadrant for Data Quality Tools, 2007. DataTrawler is acknowledged as being fast to implement and cost effective while providing broad, integrated capabilities in profiling, matching/merging, cleansing and the monitoring of quality-related metrics.

“We are delighted that the innovative approach we have taken to achieve greater depth and accuracy in data matching through the use of fuzzy logic and parallel processing has been recognised and acknowledged by Gartner”, says Sarah Bearder, CEO, Datactics. “It’s great to see the Datactics name up there with some of the veterans of the industry.”

According to the Gartner report, companies are increasingly recognising that data quality has a fundamental impact on their most strategic initiatives and are raising the visibility of data quality activity within their enterprise information management programs. While compliance and transparency remain top of the agenda, ensuring the realisation of expected benefits from investments in business intelligence and master data management remain an important driver.

“Accurate data is a fundamental requirement of good information systems and data quality is still a major issue for most companies,” says Bearder. “High quality data adds accuracy and value to every business process and that’s the approach we have taken. DataTrawler assists organisations in understanding, resolving and managing the data issues that face them – it’s a product surrounded by processes and techniques to accommodate the foibles of both data and people. We will continue to enhance its features to address these needs.”

Many of the databases that drive modern business have quality issues and not enough is being done about this. Corporations are still losing significant amounts of money through missing important opportunities because they operate on information derived from inaccurate data. Therefore, data quality needs to be managed as rigorously as any other corporate asset. Acknowledged to be one of the fastest and most flexible data matching solutions available, DataTrawler has been engineered to process vast datasets of any type, to the required accuracy using fuzzy matching, thereby helping customers achieve greater productivity, better business efficiency and an improved bottom line.

About Datactics

Founded in 1999, Datactics is one of the companies that has defined best of class data quality management. Its flagship product DataTrawler is used around the world in many different applications and across a wide range of business activities including direct marketing, CRM, supply chain management, and within industries as diverse as government, intelligence, telecommunications and financial services. Customers include Bank of Ireland, Philips Electronics, Vodafone, KPMG, NSLIJ Health System and UK local authorities.

About the Magic Quadrant

The Magic Quadrants are copyrighted 2007 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

For further information please contact:

David McDonnell
Datactics Ltd.
Tel: +44 (0)28 9073 8854
Email: davidm@datactics.com

www.datactics.com

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