KATY HILL: THE FACE OF GROUND-BREAKING ENAMEL CARE SENSITIVE Monday 30 July 2007 PDF Print Katy Hill has been a firm TV favourite for years and has joined forces with the world’s leading baking soda brand Arm & Hammer®, to help launch the groundbreaking new toothpaste, Enamel Care® Sensitive. The well-loved TV and radio presenter is a huge fan of natural products so loves the natural whitening power of the baking soda in Arm & Hammer®. As someone with sensitive teeth she also adores the fact that it will fix the problem – for good! Enamel Care® Sensitive (RRP £3.49) is the only toothpaste that can fix the cause of sensitivity, offering long-term relief using the patented new ingredient Liquid Calcium® that restores the surface enamel on the teeth to form a protective shield. Katy is one of the million’s of sufferer’s of sensitive teeth in the UK so knows what a pain it can be! “Tooth sensitivity can be an absolute nightmare - it can stop you eating certain foods you like and drinking certain drinks - and the worst part of all – it can strike when you least expect it! It’s a huge relief to know that Enamel Care Sensitive is there to sort the problem out in the long term – and all you have to do is brush with it twice a day – how simple is that?” Following her recent move to LA, Katy is available for interview to promote Arm & Hammer® Enamel Care Sensitive®. Contact PR4 for further details: Amy Allyson, Catherine Chapman or Chrissie Wright Email: firstname.lastname@example.org or Catherine@pr4.com Tel: 0207 637 1237 NEW Arm & Hammer Enamel Care® Sensitive Toothpaste is available from Tesco, Sainsbury’s, ASDA, Morrison’s, Boots and Superdrug. RRP: £3.49 (75ml) Notes: • The whole Arm & Hammer range includes Enamel Care, Enamel Care Sensitive, Extra-Whitening, Original Coolmint and Freshmint Gel. • Arm & Hammer is owned by Church & Dwight, a household, industrial and personal care products company. • Church & Dwight produce and market a number of toiletry and personal care products including TROJAN® Condoms, Arrid deodorant, Femfresh intimate hygiene, Nair hair removal, Pearl Drops Tooth Polish, First Response home pregnancy products. This press release was distributed by ResponseSource Press Release Wire on behalf of PR4 Media in the following categories: Children & Teenagers, Men's Interest, Entertainment & Arts, Women's Interest & Beauty, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.