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Britain’s leading cruise line, P&O Cruises, has begun a trial of Google’s PPC Video Ad format on the UK search engine’s network.

The new click-to-play format was released earlier this year, and P&O Cruises is the first cruise operator to trial the new service.

Richie Jones, Creative Technology Director at Yucca - the agency responsible for P&O Cruises search campaigns - explained the opportunity the new format represents: “Traditional keyword-based search campaigns will still provide the foundation of a search strategy, but Video Ads allow a more dynamic opportunity. And one which can potentially leverage your above the line activity directly. It’s also a chance to generate some very cost effective clicks because there’s plenty of capacity on the network at the moment’.

P&O Cruises has adapted existing cruise video footage from its website for the Google Video Ad test.

-ENDS-

Comment:

Gavin Atcheson
Tel: 02380 656706
Email: gavin.atcheson@pocruises.com

Richie Jones
Tel: 07971 838215
Email: richie.jones@yucca.co.uk

Note to Editors:

Yucca is a digital direct marketing agency based in Bristol.

Yucca’s website is at www.yucca.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Yucca in the following categories: Travel, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.