P&O Cruises trials Google video ads Thursday 2 August 2007 PDF Print Britain’s leading cruise line, P&O Cruises, has begun a trial of Google’s PPC Video Ad format on the UK search engine’s network. The new click-to-play format was released earlier this year, and P&O Cruises is the first cruise operator to trial the new service. Richie Jones, Creative Technology Director at Yucca - the agency responsible for P&O Cruises search campaigns - explained the opportunity the new format represents: “Traditional keyword-based search campaigns will still provide the foundation of a search strategy, but Video Ads allow a more dynamic opportunity. And one which can potentially leverage your above the line activity directly. It’s also a chance to generate some very cost effective clicks because there’s plenty of capacity on the network at the moment’. P&O Cruises has adapted existing cruise video footage from its website for the Google Video Ad test. -ENDS- Comment: Gavin Atcheson Tel: 02380 656706 Email: firstname.lastname@example.org Richie Jones Tel: 07971 838215 Email: email@example.com Note to Editors: Yucca is a digital direct marketing agency based in Bristol. Yucca’s website is at www.yucca.co.uk This press release was distributed by ResponseSource Press Release Wire on behalf of Yucca in the following categories: Travel, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.