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New baseball game throws employers a curveball

Cricket’s second biggest website, stickcricket.com, is wreaking revenge on the US for ESPN’s takeover of the world’s largest cricket site cricinfo.com – by ‘stealing’ baseball and turning America’s national sport into an addictive online game.

Stick Baseball is sure to be a success right off the bat – it’s free, fast-paced and unsurprisingly addictive. The new game is set to become the bane of employers worldwide as online games fans batter up on the internet during work hours.

Stickbaseball.com will build on the remarkable global impact of stickcricket.com and its 100,000 plus daily visitors who average a little over 6 minutes of playing time on each visit.

Stick Baseball could cost US businesses more than $114m

Stick Cricket is an internet phenomenon. Its enormous popularity among office workers has led to accusations that it has negatively affected the GDP of Great Britain and Australia.

Stick Sports has taken aim at America’s 45 million young male professionals. If even 0.5 percent of 18-35 year old American men played for an average of 6 minutes each day, businesses could lose a ball park figure of $114 million a year as employees waste time stepping up to the plate. This figure could be much larger as the game will appeal to the 37 percent of American’s who say they are baseball fans.

In customary Stick Sports style, Stick Baseball’s game-play is simple but never simplistic. The controls are straightforward but allow a good selection of curve balls and triple plays. The retro feel appeals to young and veteran gamers alike and the three difficulty levels provide a suitable test for any player.

Stick Baseball is very aggressive like its Stick Sports counterparts and makes the site very competitive and challenging. It includes training sessions, team play, the Home Run Challenge and a hall of fame.

First time users can play the game without registration. For more serious e-athletes, a registration process allows players to record and post their scores and to access extra features.

Stick Sports provides interactive online sports games that capture the attention of male professionals. Director Paul Collins says, “Interactive online games have emerged as one of the most exciting and effective marketing platforms. It allows for constant advertisements in the actual game or in the spaces around it.”

Chris Berry, from Stick Sports, says, “Stick Baseball is entering the big league, and all I can do is say sorry to US businesses, but we had to respond to the outcry from across the pond for an American oriented game. It’s the ideal seventh inning stretch during the work day.”

To play, visit www.stickbaseball.com

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Notes to editors:

For further editorial information or to arrange interviews contact sticksports@pwkpr.com or telephone +44 20 7609 1900.

About Stick Sports (www.sticksports.com)

Stick Sports owns and operates Stick Cricket (www.stickcricket.com), Stick Football (www.stickfootball.com), Stick Baseball (www.stickbaseball.com) and Stick Speedway (www.stickspeedway.com).

Games from Stick Sports run from any web browser with the Macromedia flash player plug-in and Internet access. The average size of the game is around 500 kilobytes.

Stick Sports’ web sites offer unrivalled advertising opportunities to companies targeting male game players.

Stick Sports offers unrivalled promotional opportunities to companies marketing to male game players.

Calculations

It is estimated that Stick Cricket costs UK businesses £28m per year, £581,640 per week and £116,328 per day when 56,615 employees (0.5 percent of the 18-35 population) play it on an average of 6 minutes per day at work. Estimates are based on 2005 census statistics on demographic and average salary. Statistical averages from Stick Sports were then used to cross analyze how many UK pounds one single person wastes on a few minutes of game time per day.

In Australia the losses are just as high- it is estimated that businesses loose $5.2m per year, $109,670 per week and $21,934 per day on 11,846 employees (0.3 percent of the population) playing an average of 5 minutes at work.

The average male in the targeted demographic of 18-35 earns £37,752 per year in the UK, $46,984 in Australia and $40,798 in the US.

It is estimated that if the same 0.5 percent of males aged 18-35 in the US played Stick Baseball on average 6 minutes each day at work, US businesses could face loosing $458,977 per day, $2.3m per week, and over $114m per year.

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