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· Strategic acquisition in software asset management

York, England : 6 August 2007 -- Leading software licensing experts Trustmarque Solutions has acquired specialist software asset management consultancy SAMpartners. The acquisition is a cash-and-shares deal for an undisclosed sum.

SAMpartners will continue to retain a separate identity within Trustmarque Solutions and will continue to use the SAMpartners name. Under the deal, SAMpartners managing director Tony Fisher will continue to play a leading role.

Ross Miller, managing director of Trustmarque Solutions says, ‘This is a strategic acquisition for Trustmarque. We are one of the largest software licensing companies in the UK and software asset management fits hand-in-glove with what we do. We’ve been working closely with SAMpartners for the past three years very successfully and we see this move as timely in that organisations are now, more than ever, recognising the importance of managing their software assets effectively.’

Trustmarque is one of the largest software resellers in the UK market and has supply contracts with all the major markets. Every large organisation spends a great deal of money on software each year and this asset is now seen to have a significant value which has to be managed. With the acquisition of SAMPartners we will be able to offer our customers a significant range of Software Asset Management services designed to give them greater control over valuable assets and the opportunity to save money.

Says Tony Fisher, ‘Managing their software assets well is the one area where almost all large enterprises can sharpen up their act - and often save money too. SAMpartners has established a reputation for effective software asset management over the past three years and now, with Trustmarque Solutions, we have the full weight of one of Britain’s biggest software licensing companies behind us.’

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For further information contact:

Ross Miller, Trustmarque Solutions
T: 0870 121 0321

Tony Fisher, SAMpartners
T: 07000 247 365

Jacqui Green, Jacqui Green Marketing and Public Relations
T: 020 7808 0113/ M: 07885 270 349

About Trustmarque Solutions

Trustmarque Solutions has been established for 20 years and is one of the UK’s largest software licensing experts and one of the biggest Microsoft Large Account Resellers. Last year the company had sales revenue of £121 million and profits of £4.5 million and was ranked number 65 in ‘The Sunday Times Deloitte Buyout Track 100 league table’, which ranks Britain's 100 private equity-backed mid-market companies with the fastest-growing profits over the latest two years.

Trustmarque Solutions’ software licensing expertise has helped many hundreds of organisations get the maximum value from their software investment. Every member of the Trustmarque team receives regular software training directly from software manufacturers, guaranteeing that customers receive the most up-to-date advice and guidance available on a vast range of software products.

Close working relationships and specialist accreditations from all major software manufacturers mean Trustmarque can also negotiate great deals on behalf of its customers while the company’s independent stance ensures that customer needs are met, be it one item or several thousand licenses.

More information can be found at

About SAMpartners

The SAMpartners team of independent consultants has assisted hundreds of companies of all sizes to cope with the complexities of software licensing and the implementation of Software Asset Management. SAMpartners delivers software asset management services

that include management of deployed software and licenses, minimizing legal risk and financial exposure, and maximising return on investment in software assets.

SAMpartners is a Microsoft audit partner and the company works both nationally and internationally, assisting in the establishment of its customers actual licence position. SAMpartners consulting staff were closely involved in the drafting of the standard on Software Asset Management, ISO 19770-1, which was published in 2006, and the company is also active in the area of anti-counterfeiting of proprietary software.

More information can be found at

This press release was distributed by ResponseSource Press Release Wire on behalf of Jacqui Green Marketing in the following categories: Personal Finance, Business & Finance, Computing & Telecoms, for more information visit