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Head lice are an inevitable part of childhood – approximately 8% of children in the UK have them at any one time . For parents it can be a frustrating problem to deal with, particularly as research shows that 80% of head lice are now resistant to traditional insecticide treatments . But a new report by the Drug and Therapeutics Bulletin gives parents a weapon to fight back with. It recommends Hedrin as a first line treatment and confirms that it safely and effectively kills head lice.

The new Drug & Therapeutics Bulletin report states that the problems with conventional over-the-counter chemical treatments for head lice is the development of resistance among lice and that people may find these products unacceptable due to concerns about their unwanted side effects (e.g. skin irritation) or their environmental impact. It therefore concludes that on current evidence it seems reasonable to regard Hedrin as a first-line alternative to these conventional insecticides.

Hedrin has a physical rather than chemical mode of action and so resistance towards it cannot be built up. It is a silicone based lotion containing 4% dimeticone (the active ingredient) that effectively kills lice by smothering the insects, and thus disrupting their ability to manage water. It cures infestation without the need for pesticides or time-consuming combing.

The effectiveness of Hedrin was demonstrated in a randomised clinical study published in the British Medical Journal in 2005 , which found that Hedrin was lethal to head lice but harmless to humans, and safe enough to use on children from six months old and pregnant and breast-feeding mothers. It does not contain any solvents which could be problematic for asthma sufferers.

Christine Brown, Nursing Consultant to the Medical Entomology Centre, said: “Having head lice is nothing to be embarrassed about. The best way to stop infestation is for families to check for head lice on a regular basis and then to use a treatment that head lice can’t build up a resistance to if any are found.”

Available from Boots and pharmacies nationwide, Hedrin costs £4.99 for 50ml and £11.49 for 150ml.

Visit www.hedrin.co.uk for further information.

-ENDS-

Issued by: Pegasus Public Relations
On behalf of: Thornton & Ross
Press enquiries: Maddy Gregory / Emma Glazier
Telephone: 01903 821550
Email: eglazier@pegasuspr.co.uk

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