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The UK’s largest online voucher code listing site asked its subscribers a number of questions on their attitude to shopping online and came back with some startling results such as just under 20% of people are now doing their weekly shopping online with those living in the North of the UK doing this the most frequently.

A leading voucher-code discount site has discovered that 18% of savvy shoppers now do their weekly shopping online with those living in northern England leading the way in terms of logging on to get their weekly bread, milk and essential items.

Of all those who said that they did their weekly shopping online 42% came from Northern England, 36% were from Southern England, 13% came from Scotland and 9% came from Wales.

As part of the MyVoucherCodes survey online shoppers were asked to list what they had spent the most money on over the course of the last year and the results showed 31% had bought holidays, 24% purchased electrical items such as TV’s or PC’s, 21% had purchased a car, 18% now do their weekly shopping online and 4% bought sporting equipment.

The site owner asked its newsletter subscribers a number of questions to get a better understanding of the discounts and deals online shoppers were looking for.

The survey also revealed that online shoppers need to brush up on their knowledge of security as nearly 35% could not correctly identify the features they should be looking for on a secure site such as a padlock and the HTTPS text in the web address field.

The bad news for those interested in increasing awareness of how to buy safely is that 8% of people asked thought that a site was safe as long as it had the credit or debit card logo’s somewhere on the page.

When it comes to reasons for choosing one site over another for a purchase 39% said “price” was the number one factor, with 26% saying a “reliable brand”, 19% saying “security of the site”, 7% actually listening to their friends or “word of mouth”, 5% said stock availability and 3% said “returns policy”.

MyVoucherCodes is just over 6 months old and in that time over half a million people* have visited the site to find the latest big name retail discounts and 45,000 people have signed up to receive the discount alerts newsletters.

Mark Pearson is the Managing Director of MyVoucherCodes and he said,

“This has turned up some startling results, not least the fact that more people than ever before are now doing their weekly shopping online, but also the worrying statistics about lack of internet buying security awareness”.

He continued, “We trawl the web 24 hours a day 7 days a week looking for voucher codes that people can use on the some of the biggest and most secure high street name websites and our survey has enabled us to get a better understanding of what people are looking for”. monitors and updates the new vouchers and discount codes every day thanks to a combination of people sending them in to help other consumers and the site owner using technology to keep a watchful eye on the market place.

For more information visit MyVoucherCodes



For more information or to set up interviews with Mark Pearson please call Andy, 10 Yetis PR & Design , on 01452 527898 or email

My Voucher Codes has been featured in the likes of The Times, The Independent, The Sun and on the BBC

* This is unique visitors and not repeat browsers


Sample size 1624 people responded to the survey questionnaire issued by MyVoucherCodes


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