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Should Richard & Judy do a kids’ summer bookclub? Has Harry Potter spawned a nation of child bookworms? A survey by gogoblin.co.uk shows that UK children’s number one packing priority is a book…

The majority of UK children will be packing a book to take on holiday with them this year, making reading matter the favourite holiday item to pack for children, according to a survey carried out by UK wish list site gogoblin.co.uk.
The results of the survey, carried out throughout June and July, could be influenced by the launch this summer of the final Harry Potter tome, but it clearly shows that 57% of children will definitely be taking a book away with them, compared to the 35% who will take a games console and the 31% who will take sports equipment of some kind. Music is quite popular, with 30% saying they would take their ipod or MP3 player. Surprisingly, only 16% will definitely be taking board games, although card games are quite popular, with 30% packing those. Something to cuddle at night is a must though for half of children, who clearly want a home from home at bedtime.

Jane Manson, CEO of gogoblin.co.uk, says: “I think that the results of this survey are really encouraging! However much we think we have a nation of high-tech kids, the fact that the good old book is still the must-have to take on holiday for children is great news. It’s an accepted fact that adults want a good read while they’re relaxing on the beach, but obviously it’s something the whole family like to do to unwind. And with gogoblin, children can always have the books that they want on their wish list so parents can make sure that they get them something they will really want to read on holiday!”

Gogoblin.co.uk is the only site of its kind, enabling children to create lists of the specific toys and games they want for any special occasion, giving parents and friends some much needed guidance. They can either buy a present from the list, quickly and simply online, or they can use the list as a pointer as to what that child is into.

Gogoblin also provides some great online shopping for the under 16s, and is extremely easy to use – even for grown-ups!

The site is also designed to help organise people who have a lot of kids to buy for: parents, grandparents, family and friends can view and manage all the wish lists of children they are buying for - nieces, nephews, friends’ children - and the important dates, in one place – gogoblin's ‘to-do list’. So the site hopes to take the stress out of gift-giving for everyone – both the wishers and the givers.

Gogoblin supports the WorldVision charity, which works alongside communities in almost 100 countries in their struggle against poverty, hunger and injustice, irrespective of their religious beliefs. Every time you buy something online through Gogoblin, some of the small commission earned is passed on to WorldVision.
www.gogoblin.co.uk

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Press contact details:

Jane Manson: Gogoblin CEO and press contact
Mobile number: 07743 955665
Website address: www.gogoblin.co.uk
Email address: jane@gogoblin.co.uk

Notes to Editors:

Gogoblin is the first and only free UK children’s wish list site. And, whether you are giving or wishing, you can enjoy some of the best online shopping for the under 16s.

* 1,000 mums and children were surveyed by gogoblin.co.uk and www.beachfactory.com
in May and June 2007.

What the Press say about www.gogoblin.co.uk:

The Times, July 2007
…”This site will save children’s loved ones from making the terrible mistake of giving them stuff they do not want.”

Webuser magazine, July 2007
Rating: ****
…”The free site aims to stop parents, grandparents and other gift-givers from wasting their money on unwanted presents…”

Travel and Leisure magazine, July 2007
“…It’s really quick, easy and good fun to make and keep a birthday list or any other useful gift lists here…the site looks great and is very user friendly..”

Mother and Baby, September issue 2007
…”help your rellies find fresh inspiration by starting a wishlist on gogoblin.co.uk.”

Main findings of survey results
For a summary of the results, contact jane@gogoblin.co.uk

Example wish list in www.gogoblin.co.uk

To view an example wish list, go to www.gogoblin.co.ukand see the examples on the homepage.
To view an example To Do list, go to ‘Sign in’ and put the name: Mary, and the password marymary. The ‘To Do’ list for this example grandparent with 3 grandchildren will appear.

You can also view a child’s wish list by logging on as one of Mary’s grandchildren;

Name: Sam Password: samsam
Name: James Password: jamesjames
Name: Kirsty Password: kirstykirsty

Biography of Jane Manson – CEO Gogoblin

Jane, 43, is married to David and has three children: Harriet 15, Hugo 13 and Dora 7.
Jane studied Classics at Oxford University and then lived and worked overseas for 16 years, in Dubai and Abu Dhabi , Hong Kong, Calcutta , Ho Chi Minh City , Hanoi , Sydney and Jordan . Her work has included teaching English, TV presenting, staging art exhibitions and running a very successful training consultancy in Hong Kong . She has also worked extensively fundraising for important charities around the world, including a charity for street children in Calcutta , a medical charity for the remotest parts of India , an orphanage in Hanoi , and World Vision, a relief and development organisation in Cambodia . World Vision is the charity supported by Gogoblin.

Jane launched Gogoblin in February 2007. It is the first and only free children’s wish list site in the UK .

This press release was distributed by ResponseSource Press Release Wire on behalf of Gogoblin Ltd in the following categories: Children & Teenagers, Entertainment & Arts, Leisure & Hobbies, Travel, for more information visit http://pressreleasewire.responsesource.com/about.