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London, UK, 9 August 2007: SEO specialist Netrank has been selected by TrustedPlaces, an online resource for lifestyle locations based on community reviews, to drive natural search traffic and enhance their online marketing strategy.

Netrank will initially undertake a search engine audit of TrustedPlaces to identify how best to improve the volume and quality of traffic to the TrustedPlaces site. Netrank will also use its product Linkscape to map the online landscape for TrustedPlaces to discover which sites it should engage with to increase the number of users and build the reputation of the site. The site is an excellent example of web 2.0 in practice – an online community allowing users to review, recommend and bookmark places they have visited including restaurants, bars, shops, galleries and much more. Netrank will help TrustedPlaces communicate this throughout the web on a larger scale.

TrustedPlaces is currently focused on extending and improving their product offering and have chosen to work with specialist agency Netrank to complement their in-house activity.

Sokratis Papafloratos, co founder and CEO of TrustedPlaces commented ‘Natural Search is one of the primary traffic drivers to TrustedPlaces. Netrank has demonstrated significant innovation and expertise in this area and we’re looking forward to working with their team.’

Lucy Allen, Managing Director of Netrank said ‘We’re excited to be working with TrustedPlaces on its search strategy. It is a dynamic company and the concept behind the site is unique. Social networking is becoming increasingly more important in relation to building search positions and we will be working hard to combine TrustedPlaces expertise with our own to get some great results.’


For further information, please contact:


Ellie Precious
T: 07875 091 487 E:
Say Communications: Jason Bird / Louise Stewart-Muir
T: +44 (0)20 8971 6400 E:

About Netrank

Netrank ( was established in 2000, specialising in offering ethical search engine optimisation and online brand reputation services. We quickly established ourselves as one of the UK’s leading SEO agencies and now offer our services to over 30 blue chip companies. We have offices in London and Exeter, and our wide range of services are used by companies in the UK, USA, Germany, France, Italy, Spain and Scandinavia.

As one of the leading search engine optimisation agencies we have won and been short listed for a number of awards:

2006 – Finalist Fresh Digital Awards, Best Use of Search
2005 – Winner, IMA Awards, Best use of Search for the London 2012 Olympics campaign.
2005 Net Imperative – Best use of Search Awards - Finalist
2004 Internet Marketing Association – Best use of Search – Finalist (the only natural search project in the final)
2004 – KPMG Best use of Technology – Finalist

To access Netrank’s most recent white paper – The Future of Search please visit

About Trusted Places

TrustedPlaces ( is a vibrant social networking site, based in the UK with an international membership, providing peer reviews on members’ favourite lifestyle locations. Originally based on London venues, its growing passionate, global community share their opinions on what’s great and what’s to be avoided in their area and city. The site is now growing rapidly with thousands of member reviews on restaurants, bars, pubs, clubs, cafes and much more. These are now spread across 301 cities in 35 countries.

TrustedPlaces received its first round of funding earlier this year from HOWZAT Media.

This press release was distributed by ResponseSource Press Release Wire on behalf of DigitasLBI in the following categories: Travel, Media & Marketing, for more information visit