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With more and more schools across the UK ditching the traditional school dance in favour of the American-style prom, BeFlirty, an online dress retailer has experienced a boom in demand for prom dresses and ball gowns.

Increasingly, pupils in their last year of school are taking to celebrating the final bash with their school chums in a manner more normally associated with our stateside cousins. This goes further than simply renaming “dance” to “prom”. Dresses, ball gowns, tuxedos and even limos are now commonplace with youngsters keen to add a touch of glamour to their big occasion.

Ameet Shah, of BeFlirty, says the demand for prom dresses has led to the business expanding into this market:

“Whilst ball gowns and other special occasion dresses have always sold well, more recently we’ve been inundated with people coming to us asking specifically for prom dresses.

“So much so, that we’ve added a special section to our website that deals exclusively with prom dresses.

“I always thought high school proms were an American idea but it seems far more UK schools put them on to allow their pupils to dress up a bit.”

Whilst the cultural significance of the high school prom in the UK has not yet reached the level of importance it has in the USA, it appears that its popularity is steadily increasing. With companies such as BeFlirty reporting a higher and higher demand for prom dresses, this trend looks set to continue.

BeFlirty provides a comprehensive range of prom dresses, ball gowns and other special occasion dresses; so you can find everything you need without leaving the house. You can also find shoes, jewellery and other accessories to complete the look. All you have to worry about is who to take with you!

For media enquiries or for more information on prom dresses, ball gowns and any other special occasion dresses, contact:

Telephone: +44 (0) 208 381 5536

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