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food&drink towers enhances its offering for journalists, PRs and businesses

food&drink towers (www.foodanddrinktowers.com) will launch a new feature called ‘Get A Closer Look’ from September 2007 to make life even easier for everyone involved in the food and drink business.

For one week at a time, ‘Get A Closer Look’ will focus on a different food/drink category or trend to enable producers, retailers, suppliers and PRs to get their story out there. Journalists will be invited to visit the website for inspiration for their news and features, to try the latest products, and to gain access to exclusive stories. Each ‘Get A Closer Look’ week will offer huge opportunities for everyone registered at food&drink towers. Register your interest now…

September 3rd to 7th – Get A Closer Look at Wine
October – Get A Closer Look at Healthy Food
November – Get A Closer Look at Christmas Food & Drink
December – Get A Closer Look at Soft Drinks

With more than 1,150 registered users including 450 journalists, food&drink towers is rapidly becoming the ultimate communications resource for the food and drink business.

Helen Lewis, managing director of food&drink towers, the online PR and media resource for the food and drink industry, said: “Our mission is to put you in touch with the right people at the right time, whether you’re a PR, a manufacturer or a journalist. There is so much going on in the UK food and drink industry at any one time that we decided to pay specific attention to categories every month. This will mean greater exposure for the fantastic brands and producers out there, as well as an easier life for journalists looking for exclusives, interesting stories and new leads.”

‘Get A Closer Look’ will involve plenty of FREE opportunities including:

- News stories updated daily and focusing on the specific category/trend of the moment.
- Press release publication relating to the specific category/trend.
- Features to be published regularly throughout the week investigating the category in greater depth written by leading journalists.
- Photography.
- Publication of events.
- Special offers and competitions.

You can get involved by offering samples for tasting by journalists (email Helen at helen@foodanddrinktowers.co.uk), competition prizes, comment pieces to be published on the website, feature/news story ideas, photography, recipes, and any other relevant copy/ideas.

food&drink towers is also offering one company the chance to sponsor each ‘Get A Closer Look’ week. For just £100.00 your company name and contact details will be plastered across every piece of marketing relating to the event, and added to the end of every news story and feature published on the website. All emails sent to the 1,150+ registered users relating to the ‘Get A Closer Look’ week will include your company details. A news story that is dedicated entirely to your company’s latest developments will also be published at food&drink towers, and distributed to all registered users as one of the leading stories in the newsletter (on the front page).

- Ends -

Notes to editors:

Contact Helen Lewis at helen@foodanddrinktowers.co.uk or call +44 (0) 208 771 1212.

food&drink towers (www.foodanddrinktowers.com) was launched by Helen Lewis to increase communication within the food and drink market on October 9, 2006. The site enables PRs, journalists, businesses and consumers to interact and increase their knowledge of the industry. Since October 9, 2006, more than 460 news stories and features, and 458 press releases have been published; all of which are freely available online, and regularly accessed by journalists.

food&drink towers is sponsoring the next Schmooze & Booze event for journalists and PRs in London on Monday August 20th.

Food&drink towers will host a small party in Amber Bar, Soho, London on October 9, 2007 to celebrate its first birthday. Invitations will be sent shortly to all registered users.

To upload a press release, you just have to register (it’s free) and go to http://www.foodanddrinktowers.co.uk/press_upload.php. Press releases are published online as soon as possible, and interesting and newsworthy releases are included in the daily email alert sent to leading journalists including freelancers, and those working for trade and consumer publications.

Helen Lewis is a freelance journalist with seven years experience in the food and drink publishing business. To contact Helen directly please email helen@foodanddrinktowers.co.uk or call +44 (0) 7904 801 669.

food&drink towers works with a number of talented freelancers and offers a range of services including copywriting, press release writing and photography. If you’d like to work for food&drink towers send your CV to Helen Lewis.

This press release was distributed by ResponseSource Press Release Wire on behalf of food&drink towers in the following categories: Men's Interest, Health, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Environment & Nature, Food & Drink, Travel, Media & Marketing, Farming & Animals, Retail & Fashion, Manufacturing, Engineering & Energy, for more information visit http://pressreleasewire.responsesource.com/about.