Skip navigation Holidaymaker Survey reveals everybody’s suitcase essentials

A survey of over 1,000 holidaymakers searching for accommodation through has revealed that it’s the everyday basics that British holidaymakers can’t live without. Asked what items they take on holiday with them, 33% of respondents said that they take tea and coffee, whilst 26% pack a corkscrew.

Other items edging people closer to their baggage limit include Marmite®, peanut butter, garlic crushers, woks, cheese, lemons and the all important sink plug. Unsurprisingly in this technology led era, 84% of people can’t leave behind their mobile phone, 26% take their iPod and 13% a laptop.

“These results make interesting reading for the thousands of holiday homeowners out there,” says Ross Elder, MD of “It’s a great touch to provide a welcome grocery pack for each new guest in your holiday home. These results suggest that what would really make holidaymakers smile on arrival are English tea and coffee brands, culinary basics, staple British condiments and maybe even a bottle of wine chilling in the fridge.”

The survey also found that only 4% of holidaymakers would choose to holiday in Prince Charles’ holiday home in Wales. With the recent announcement that Prince Charles is to become patron of British Tourism for the second year running this must come as a bitter disappointment to him.

But it is good news for Richard Branson, his Necker Island retreat in the British Virgin Islands was the favourite holiday choice with 49% of holidaymakers wanting to holiday there. This was closely followed by 47% choosing George Clooney’s Italian paradise on Lake Como.

Unfortunately, Clooney doesn’t let out his Italian property to holidaymakers, for some alternatives that cater for various group sizes and budgets take a look here:


Notes to Editors:

For interviews with Ross Elder and exclusive access to data from the Holidaymaker Survey please contact:

The Ultimate Guide to Letting Your Holiday Home click to download or contact Kate for your copy.

About provides an effective means of online advertising for holiday homeowners and a user-friendly search tool for holidaymakers. Advertising more than 16,500 properties in 100 countries worldwide, the site attracts in excess of 40,000 unique visitors every day.

Established in 1999 by business partners Ross Elder and Andy Firth, the company is based in Oxford. In March 2007 was partially acquired by, the UK’s No1 property portal. This move represents the ambition of to become the leading holiday home rental site in the UK for homeowners and holidaymakers.

This press release was distributed by ResponseSource Press Release Wire on behalf of Holiday Lettings in the following categories: Home & Garden, Food & Drink, Travel, for more information visit