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August 2007

Black & Decker® launches new Automotive range

Having transformed what were once the most difficult or tiresome jobs in the home and garden with their innovative and convenient tool solutions, Black & Decker®, the world’s largest producer of power tools and accessories, are now promising to do the same for life on the road, with the launch of their new Automotive range.

Roadside Assistance

Any driver who has experienced a flat battery knows how inconvenient and potentially dangerous using jump leads can be. The need for another vehicle can often leave you stranded or having to rely on the help of strangers to get your car back on the road. Even more worryingly there are little-known risks, such as connecting the battery incorrectly in the heat of the moment can result in the eruption of hot acid, or an overheated wire which may set fire to insulation. More serious still is the risk that sparking at the battery may potentially ignite the hydrogen gas present, causing the battery to explode, resulting in blindness or severe personal injury to the driver.

However, now you can rely on Black and Decker® to make this experience a thing of the past. The new SIMPLE START™ battery booster gives flat batteries the instant boost they need to restart in minutes, without the need of jump cables or even stepping outside the car. Gone are the days of struggling to open the bonnet and touching dangerous or dirty engine parts: with the SIMPLE START™ battery booster, now all you need do is plug it in to the cigarette lighter, wait just 15 minutes, and you’ll soon be on your way.

The compact design also means that the SIMPLE START™ battery booster fits easily into most car glove compartments, meaning its always at hand for emergency situations. The Black & Decker® SIMPLE START™ battery booster is portable, cordless and rechargeable. This innovative product removes all the hassle from what is one of the biggest worries for many drivers.

The SIMPLE START™ battery booster is available for both diesel and petrol engine versions and is suitable for use on a wide range of vehicles, powering the battery through the 12v DC supply.

Also available from Black & Decker® is the BDV012 Jump Starter. This powerful piece of kit can boost a flat car battery in seconds! There is no need for another car, all you need to do is carefully apply the clamps, switch on the Jump Starter, turn on the ignition and crank the engine – you’ll be back on the road before you know it. The BDV012 provides 450 instant starting Amps that can start any 12v vehicle from cars to tractors.

Battery Maintenance

For the long term maintenance of batteries Black & Decker® has introduced a range of battery chargers. The BDV1084 and BDV1085 battery chargers work two to three times faster than conventional models for quicker engine starts - even in very hot or cold temperatures allowing for seasonal changes. Both models are designed with safety in mind and will not engage if the clamps are attached incorrectly. This dramatically reduces the risk of sparks or explosions compared to standard chargers.

The Black & Decker® models are also smarter, boasting three stage charge technology. The first stage delivers the maximum charge to ‘wake up’ any 12 volt battery bringing it up to 80% efficiency. Absorption takes place during the second stage and the third stage ensures that the battery remains at a full 100% capacity, through a trickle charge process.

Both the BDV1084 and BDV1085 offer maximum versatility, users can choose between three types of lead acid batteries including wet, GEL and AGM. This means they can be used across a range of vehicles including cars, motorcycles, boats, farm equipment and even lawnmowers.

Travel Cooler: heats, cools and freezes on the move

The Black & Decker® Travel Cooler, Warmer and Freezer provides even more flexibility on the road. Ideal for long journeys, festival weekends or camping trips, the multi-functional device can cool food and drink to -7°C or warm it to 48°C, depending on the needs of the driver.

The model has a nine litre capacity and is fitted with a separate freezer compartment and ice tray. There are also dual drinks can holders and a separate zippered pouch in which to store accessories such as knives and forks. The Travel Cooler’s compact design means that it will fit on a car seat or in a foot well for easy access, with a carry strap perfect for al fresco dining.

The Cooler/Warmer is powered through the 12v DC supply and is equipped with a thermoelectric system which automatically detects ambient temperature and self-regulates to keep food and drink at the proper temperature, compensating for hot summer days or cold winter nights.

Lighting Products

The LIGHT BAR™ light is a cordless, ultra bright LED bar which is ideal for use when working on the car, outdoors, or in the home. It is fitted with a swivel hanging hook which attaches easily to car bonnets, lighting up hard to reach places.

The LIGHT BAR™ light is indispensable both for emergencies such as late night break downs, and more leisurely use at night on a camping trip, or even an impromptu football match after dark!

Its polycarbonate break resistant housing means that it’s very durable when in use. With seven hours running time and over 10,000hrs of use guaranteed, you can always rely on the LIGHT BAR™ light to make light work of difficult tasks.


Note to Editors:

BLACK & DECKER is a registered trademark of the Black & Decker Corporation.

SIMPLESTART and LIGHT BAR are trade marks of the Black & Decker Corporation.

The Black & Decker® Automotive Range is available from Argos.

BDV1084 Battery Charger - RRP £59.99
BDV1085 Battery Charger 80 amp - RRP £79.99
BDBB26 LIGHT BAR™ - RRP £29.99
BDV212F Travel cooler/warmer - RRP £69.99
BDV012 Jump Starter - RRP £69.99

For general enquiries, stockists, service and technical advice, please contact 01753 511234.

For further press information, images or product, please contact:

Kate Blinkhorn or Collette O’Neill at Mercieca PR
Email: /
Tel: 0207 485 0100
Mob: 07734063755

This press release was distributed by ResponseSource Press Release Wire on behalf of Mercieca Ltd in the following categories: Men's Interest, Leisure & Hobbies, Home & Garden, Motoring, for more information visit