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Independent Analyst House Recommends a Closer Examination of dn:Director 6.1 and Believes it to be a Market Leading Solution

Leading independent analyst house, Butler Group, considers Datanomic’s dn:Director 6.1 to be an easy-to-use and comprehensive data quality management tool, providing high levels of flexibility and ease of application, making data quality processes easy to implement and very accessible to the user, thereby helping organisations speed up the return on investment.

“Datanomic’s approach with dn:Director is to bring together data quality functionality in a single unified platform,” commented Sarah Burnett, Senior Analyst, Butler Group. “The different parts work together to provide extensive functionality without forcing a rigid and inflexible order of processing onto the user. Butler Group believes this to be a key differentiator of dn:Director from its competitors. Furthermore, users can collaborate with each other through projects that are set up in dn:Director and assign specific tasks to team members for completion.”

Information relating to a single entity such as a customer or product is usually stored in multiple system and data silos. This leads to different versions of “the truth” in most organisations. Master Data Management (MDM) promises a single view of that distributed data and in doing so becomes the “system of record” for the organisation. However, successfully delivering MDM requires more than just new views of the enterprise information. A clear understanding of the information in the existing applications is a critical MDM success factor, along with the improvement, standardisation and matching of that data. Failure to address these information management issues results in inaccurate versions of “the truth” that fail to deliver the anticipated

“Butler Group considers dn:Director to be an easy-to-use and comprehensive data quality management tool.
It supports the premise of starting small and expanding as an organisation’s knowledge and capability
increases,” added Burnett. “These attributes enable users to develop a data quality capability fast and gain
equally rapid benefits from the deployment. We, therefore, have no hesitation in recommending a closer
examination of the product.”

dn:Director 6.1 delivers a reliable and trustworthy “single view of the truth” by restoring the lost value that inherently exists in meaningful data. Unlike other products and platforms, dn:Director
is completely non-prescriptive with regards to how its various functions are used, but has the flexibility to be customised depending on customer requirements, providing pre-defined templates to address common business challenges, such as cleaning and de-duping customer data.

Datanomic also provides an optional add-on to dn:Director called dn:Dashboard, which delivers the ability to track and graphically view data quality compliance with internal or external regulatory reporting requirements on an on-going basis. Time to value from purchase to deployment is both straight-forward and short, with some customers deploying in as little as five days and most customers deploying in a matter of weeks.

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About Butler Group

Butler Group is the IT End User division of Datamonitor Plc and is a leading provider of Information Technology research, analysis, and advice. Founded in 1990, Butler Group is respected throughout the business world for the impartiality and incisiveness of its research and opinion. For more information, please visit:

About Datanomic

Datanomic’s holistic approach to data management enables its growing list of European and North American blue chip clients to rapidly achieve a Return on Investment by exposing and correcting deficiencies in information the business relies upon. Our clients come from a wide spectrum of industries including financial services, telecommunications, government, professional services and engineering.

For further information, please contact:

Kim Squire
Devonshire Marketing
Tel: 0870 7000 166

This press release was distributed by ResponseSource Press Release Wire on behalf of Devonshire Marketing in the following categories: Computing & Telecoms, for more information visit