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London, 21 August 2007 – BroadGroup, the researchers and producers of the 2nd Power and Cooling for Data Centres Summit taking place in London 4-5 October 2007, has announced Fujitsu Siemens Computers Ltd and Upsite Technologies Inc.TM are Gold and Silver sponsors respectively for the forthcoming event (

“Fujitsu Siemens Computers are pleased to sponsor the Power and Cooling Conference, as our virtualisation solutions are at the forefront of data centre environmental development,” commented Steve Kendall-Smith, Vice President, UK & Ireland, Fujitsu-Siemens.

“The real impact on power and cooling occurs with virtualization, which reduces server count and power costs by up to 50%. Servers that you don't have are the best kind, because they don't need to be powered or cooled.”

The annual forum, also sponsored by Rittal and Migration Solutions, and partnered by Carbon Clear, will once again provide a platform for robust dialogue between end user organisations, data centre operators and solutions providers focused on the two most critical challenges confronting all players. This year will also feature the response being made by data centres to the growing mandate for green credentials, which most directly impact power and cooling issues.

“Power and Cooling Summit offers the unique format for knowledge exchange between all parties involved in dealing with rising challenges of data centre cooling. As the innovator of engineered sealing solutions designed to optimize cooling infrastructure, Upsite is committed to partake in data centre community forums and offer the expert insights and leading-edge solutions for green, efficient and optimized data centres,” commented Peter Crook, President of Upsite Technologies, Inc.TM

In a content-led programme packed with insight and the very latest information, expertise drawn from both North America and Europe will contribute to discussion of the wide range of topics that inform the power and cooling debate. Power dominates the agenda for all data centres, and what measures are available now to reduce both consumption and carbon emissions as well as increase cooling capacity will be central to the challenge.

“This flagship forum is attracting attention from a very wide range of interests, as data centres continue to edge into the realm of regulation and public interest,” commented Nicola Hayes, vice president of BroadGroup. “As the green agenda impacts corporate social responsibility, enterprise RFPs will place increasing emphasis on compliance with legislative stipulations, and we are sure this forum will contribute to, and influence, policy making, to achieve a common goal of reduced carbon emissions, successful power strategies and the premier showcase for emerging cooling technologies.”

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This press release was distributed by ResponseSource Press Release Wire on behalf of BroadGroup in the following categories: Computing & Telecoms, for more information visit