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Social networking means business for new online venture

Broxbourne, UK. 21 August 2007.

Word of Mouse, a unique web-based platform designed to bring the power and flexibility of social networking to the business community has moved a step closer to launch. Today sees the site enter the public beta stage, meaning that businesses can sign up and help shape this innovative community.

Word of Mouse www.wordofmousenetwork.com takes the ease of use and simplicity of connection building of social networking sites and applies them to business needs, giving a fresh new way to generate business leads and referrals.

Behind Word of Mouse are father and son team Harvey and Andy Lopata, who ran BRE (Business Referral Exchange) referral networking breakfast meetings. Andy is a successful author and blogger on networking strategy.

“We have taken the concept of networking over a business breakfast and moved it online,” says Andy Lopata, co-founder of Word of Mouse. “Because it’s online we expect Word of Mouse to be a valuable and convenient option for many business people who can't commit to regular breakfast meetings.”

Harvey Lopata adds: "Word of Mouse brings the power of the Web to local businesses by helping build strong contact networking. By directly introducing business people to others within their local areas, and within their peer groups, we offer supportive, intimate and high value-added online business networking.”

* Numbers within each e-circle will be limited to encourage networking and the exchange of business referrals.

* Geographical e-circles will ensure a variety of businesses are represented and that no businesses are in direct competition with each other.

* The public beta includes a status messaging utility that allows users to post requests for business leads and advertise their latest offers to the whole community within the Marketsquare.

* Users pay a small £60 registration fee (£30 during public beta) to join the network, and a monthly subscription of £17 per month thereafter and an array of incentives will be available for user referrals to build the network.

*About Word of Mouse*

* Word of Mouse is a trading name of H & A Lopata Ltd and provides a virtual platform for business social networking. For more details see Word of Mouse online at www.wordofmousenetwork.com

* Word of Mouse has been developed using Open Source software and enables users to join geographically structured and peer-to-peer interest groups called e-circles.

* Trademark registration for Word of Mouse has been applied for.

*Further information*

Please contact Red Wave Communications

wordofmouse@red-wave.co.uk

Kate Allan / 07973 218434

Ian Cundell / 07711 670893



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