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Phonak, a leading manufacturer of innovative hearing systems, has developed a ground-breaking personal communication assistant inspired by, and designed for, the baby boomer generation. The Audèo combines the latest audio technology with sleek design and provides amplification with attitude.

Active lifestyles result in difficulties understanding in noisy environments. Baby boomers are more active than any previous generation at the same age. They went to rock concerts in the ‘60s, loud discos in the ‘70s, and spent the '80s with a Walkman blaring in their ears. The result is a diminished ability to distinguish high pitched sounds which affects understanding of conversations and the full enjoyment of sounds and music, especially in noisy environments such as restaurants, social gatherings, office meetings and any environment with competing sounds.

Overall, 1 in 7 people in the UK suffer with hearing loss which includes 40% of those over 50 years old. According to the National Health Interview Survey by the National Center for Health Statistics, there is 26% more hearing loss among those now aged 46 to 64 than in previous generations and while people in this group might hear adequately in quiet situations, understanding in noise can often be quite difficult.

Realising that they are an incredibly sophisticated group where high design and cutting-edge technology are imperatives, Phonak created Audéo as the ultimate tech accessory for an active lifestyle. Using the latest digital sound processing technology, Audéo amplifies the subtle but crucial high pitch sound while suppressing background noise. Audéo reduces listening effort thus enabling the wearer to continue to communicate spontaneously and effortlessly.

Audéo was created to enable consumers to continue their active and fast-paced life without compromising on style. Recently named a 2007 winner of the Red Dot Award for Product Design, Audéo’s organic shape allows for comfort, discretion and optimum functionality. It is so tiny and discreet it fits invisibly behind the ear and is available in 15 breath-taking color combinations, including “Classic Caddy”, “Green with Envy” and “Pinot Noir.”

Complementary to the unique shape and design of Audéo is the implementation of the most modern digital technology. Incredibly tiny but powerful microprocessors within Audéo continually monitor surroundings, adapting instantly to changes in the environment to provide the best listening experience. Specially designed and positioned twin microphones capture speech, while blocking out background noise with crystal-clear sound that puts the user in control of conversations. With Self-Learning technology, Audéo actually learns from experience, remembering the ideal combination of settings for a given situation.

“Audéo provides a solution for understanding difficulties to a target group that is not ready to wear a hearing device. Audéo offers this new generation the performance they demand in a look they will embrace,“ said Valentin Chapero, CEO of the Phonak Group. “Audéo lets them amplify their lives.”

Experts, case studies and design samples available upon request. For more information about Audéo, please visit www.audeoworld.com

-ENDS-

About Phonak

Headquartered near Zurich, Switzerland, Phonak specializes in the design, development, production and worldwide distribution of technologically advanced hearing instruments. Our expertise in hearing technology and strong cooperation with hearing care professionals allows us to make substantial improvements in the lives of the hearing impaired and those close to them.

Phonak offers a complete range of digital hearing instruments along with complementary wireless communication systems. With more than 2’500 employees worldwide, Phonak has become one of the technological leaders in the industry.

For more information please visit www.phonak.com or contact:

Issued by: Pegasus Public Relations
On behalf of: Phonak (Hear the World)
Press enquiries: David Greenwood / Chris Webb (01903) 821550
Email: dgreenwood@pegasuspr.co.uk

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