Skip navigation, an online magazine designed for British Asians and enthusiasts of Desi culture and lifestyle, is celebrating its official launch on August 27 at Soho Spice in London.

Based in London, promotes Desis (people of South Asian origin) in the Lifestyle, Fashion, Music, Film, Food, Literature, Business, Travel and Sports industries. Currently published once a week, the online magazine features a wide variety of News, Reviews, Interviews, Photo Galleries and a comprehensive Events section. aims to portray the urban Asian as a progressive-thinking, creative and cosmopolitan citizen of the world.’s target audience are British Asians, aged 22 – 35. The current boom in Asian business and culture means that many non-Asians too are drawn to “We have regular readers logging on from countries like Japan, Brazil, Germany and Portugal – the interest in Asian culture, business and lifestyle is absolutely enormous. “Desi” is a new identity that is as yet totally un-tapped by the commercial sector”, says Dr Desi co-founder Surja Bose.

Wanted: Potential Advertisers

With 1.3 million hits a month, Dr is already a hit within the UK and the larger world community. The magazine is now looking for potential advertisers who would like to get their brand name across in this booming niche market. We can offer advertising space, advertorials promoting your business and products, and sponsorships of our various lifestyle sections. Email to for more information.

Journalists and Writers

We are looking for enthusiastic writers and journalists who would like to join us on our journey of exploring British Asian lifestyle and Desi culture in its entirety. If you would like to make your mark in this turning point of history, give us a call or drop us an email. This is your chance! Email to for more information.

The Launch Party

The launch party will feature an array of upcoming Asian talent including the Bradford-born Anita Maj, whose music touches the soul with the hard-driven energy of rock. Singer and Dancer Kiran Akhtar will be teaching a fun Bollywood/Bhangra dance session and DJ Bump ’N’ Grind is sure to get the crowd moving with his unique mix of Asian and western tunes.

The launch is held in conjunction with India Now, a three month festival which showcases India's contribution to world culture, its rich tradition and most importantly raises awareness and celebrates new Indian trends across art, film, theatre, food, music and fashion.

View the site live now on

To attend the Dr Desi Launch party please RSVP to


Contact Information:

Bithika Chatterjee on or 0794 001 5738

This press release was distributed by ResponseSource Press Release Wire on behalf of Dr Desi Ltd in the following categories: Men's Interest, Entertainment & Arts, Health, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Food & Drink, Travel, Media & Marketing, Retail & Fashion, for more information visit