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A new Celebrity-Designed Plate collection featuring designs from the likes of Coldplay, George Clooney and Giorgio Armani is being launched this month by to raise money in the fight against poverty. Whatever It Takes is the charity founded by Charlotte di Vita MBE, one of Nelson Mandela’s Goodwill Ambassadors.

Due to her dedication to raising millions in the fight against poverty, Charlotte di Vita MBE was chosen by Nelson Mandela to be a Goodwill Ambassador for the Nelson Mandela Children’s Fund, along with 36 other influential international ambassadors. Nelson Mandela selected these people, including Will Smith, Samuel L Jackson and Oprah Winfrey, to continue the legacy of the Nelson Mandela Children’s Fund after his retirement.

Struck by such an overwhelming gesture, Charlotte came up with the project ‘Whatever It Takes’. This aimed to use the power of celebrity to generate funds for charity. Famous people around the world are asked to donate a small amount of their time to draw a symbol of hope, a simple self portrait of themselves as a stick person and write a message of hope. So far Whatever It Takes has collated drawings from over 600 celebrities, ranging from George Clooney to Nicole Kidman and Coldplay to Desmond Tutu.

These artworks are used to create ‘merchandise with a meaning’ which has included mugs, wristbands, clothing lines and a new plate collection which launched this month (August 07.)

These plates feature designs such as Sir Michael and Lady Shakira Caine’s sunflower, Giorgio Armani’s Chinese symbol of hope and George Clooney’s caricature self portrait, as well as designs from Coldplay, Minnie Driver and David Bowie. Plates designed by Nicole Kidman, Ewan McGregor, Claudia Schiffer, Sir Roger Moore, Donna Karan and Samuel L Jackson are also being launched soon.

Whether you choose a plate because you are an avid fan of the artist, you adore the artwork, or you support the celebrity’s charity, you are sure to find a plate you love.

Price: £10 each
Dimensions: 8" / 20.5cm in diameter
Stockist: Whatever it Takes (

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