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- Leading source of financial and business news leverages Visual Site to build a 360-degree, lifetime view of the online behaviour of individual customers -

LONDON – August 29, 2007 – Visual Sciences Inc. (formerly known as WebSideStory, Inc.) (NASDAQ:VSCN), a leading provider of real-time analytics applications, today announced that has chosen Visual Site® for real-time customer analytics, web metrics and interactive data visualisation. will use Visual Site’s visitor-level analysis capabilities to analyse activity across multiple web sessions, enabling the company to quickly adapt to changing visitor requirements and develop a lifetime view of its customers. In addition, Visual Site will provide ad-hoc segmentation capabilities to create and analyse customer groups on-the-fly based on any given set of behavioural or customer attributes in order to identify potential improvements in content and advertising performance.

“Visual Site is an ideal solution for and other large media entities seeking a faster method of collecting and analysing very large amounts of data,” said Jim MacIntyre, chief executive officer of Visual Sciences. “We believe that will see immediate benefits from Visual Site’s real-time analysis capabilities that answer complex, yet valuable, questions very quickly. We are committed to supporting by offering a total solution to help them stay one step ahead in the highly competitive and rapidly changing media industry.”

Visual Site delivers real-time analysis capabilities for the Internet channel providing organisations with a comprehensive view of performance of online and related offline initiatives. Visual Site leverages the proven technology of Visual Sciences’ Platform 5, a tera-scale analytics platform which enables massive volumes of streaming and historical data to be analysed in real-time.

“Visual Site data will help us offer the best possible user experience on by providing insights to site visitor behaviour,” said Michael Smith, vice president and general manager of operations at “This will augment our existing efforts to design the site according to user needs, and will ultimately lead to increased customer retention and loyalty.”

The groundbreaking interactive visualisation and unlimited ad-hoc segmentation capabilities in Visual Site help clients uncover relationships in the data and gain competitive advantage. Visual Site supports any available method for data collection as an input for analysis and reporting, offering both accuracy and flexibility to enterprise organisations. Available as an on-demand service or enterprise software, Visual Site has an open and flexible schema that can be easily tailored to meet specific needs and integration requirements.

About Visual Sciences

Founded in 1996, Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ: VSCN) is a leading provider of real-time analytics applications. The company’s analytics applications, based on its patent pending on-demand service and software platform, enable fast and detailed analytics on large volumes of streaming and stored data. More than 1,590 enterprises worldwide rely on the answers delivered by these applications to provide them with actionable intelligence to optimise their business operations. The company provides real-time analytics applications for websites, contact centres, retail points-of-sale, messaging systems and the intelligence community. In addition, the company’s line of analytics-driven offerings leverages its analytics technology to automatically optimise websites and related marketing applications. Visual Sciences’ flexible technology platform, Visual Sciences Technology Platform 5™, allows the company to rapidly introduce tailored solutions to meet its clients’ needs. Visual Sciences is headquartered in San Diego, Calif., and has East Coast offices in Herndon, Virginia and European headquarters in Amsterdam, The Netherlands.

For more information, contact Visual Sciences. Voice: +44 20 7 917 6280. Fax: +44 20 7 917 6281. Address: 62-65 Chandos Place, Covent Garden, London, WC2N 4LP. Web site: Visual Sciences is a registered trademark of Visual Sciences, Inc.

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