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Embargoed 3rd September 2007 00.01 hrs

Latest Long-Lasting Painkillers Can Help Millions Trapped in Back Pain Cycle say Experts

Experts (1) have agreed that many millions of people could avoid a cycle of pain by self-managing their condition through movement and the latest long- lasting single dose liquid Ibuprofen now available from the pharmacist.

During any one year up to half the UK adult population experiences back pain (2), sleeplessness and low energy related to back pain can exacerbate the problem and these factors combined can ensnare people in a repetitive loop of reoccurring back problems.

The new generation of long-lasting single dose liquid Ibuprofen available called Anadin Ultra Double strength, last for eight hours and can help break this cycle by allowing people to sleep right through the night and keep moving right through the working day.

Over the last decade there has been a radical overhaul of the way back pain is treated. In the past, the accepted response was bed rest. In most cases the advice from GPs today is to keep active, as resting can actually make the problem worse. Light exercise can help break the cycle and enable normal life to continue while the back recovers and pain eases(3).

Barrie Savory, Osteopath and author of the Good Back Pain guide says: ‘Whilst there are all sorts of back problems, pain is always the common denominator – if people can manage their pain, it will help them keep moving and that is key to breaking the back pain cycle. Ibuprofen is perfect for this as it works to reduce swelling and the pain associated with it.’

Given the scale of the problem, it’s not surprising that seeing patients with back pain accounts for a significant proportion of GPs’ workloads (5). However, experts today suggested that waiting times could be reduced as many cases of back pain can be self-managed without the need to visit the doctor, using alternative sources of advice such as the pharmacist.

Dr Moheb Shalaby GP says: “We see a lot of patients with back pain but in many instances it may only be mild pain or it could be a recurring problem that could be self-managed. People should always check serious problems with their GP but there are steps they can take on their own to avoid falling into the back pain trap.’

The experts also agreed that pharmacists can take on an increasingly important role helping sufferers to self-manage their back pain and ease the burden on GP surgeries. They can also advise on the latest pain relieving drugs as well as pain prevention strategies.
Anadin* Ultra Double Strength is now available from pharmacies – without a prescription in packs of 10 (RRP £3.99) and 20 (RRP £7.49).


Notes for editors:

If pain persists for more than 10 days people should consult their GP.

For more information or to speak to an expert please contact:

Craig Haslop
Spink Consumer Relations
Tel: 01444 484888
Out of hours 07971 884723


1The expert panel is made up of Barrie Savory, Osteopath, Claire Small, Physiotherapist, Dr Charles Pither, specialist in psychology of back pain and Dr Moheb Shalaby GP with special interest in the management of pain.

2Palmer KT, Walsh K, et al. Back pain in Britain: comparison of two prevalence surveys at an interval of 10 years. BMJ 2000; 320:1577-1578, and Burton AK, Balague F, et al. European guidelines for prevention in low back pain. Eur Spine J 2006:15 (suppl 2):S136- S168

3 Source: Patient UK – Low Back Pain in Adults (3,5)

4 Carolyn Chew-Graham and Carl May – Family Practise (Oxford Journals): 46-49 1999

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