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Leading travel company invests in positive online customer experience

BRACKNELL, United Kingdom, 3 September 2007 – Empirix ® Inc., which helps organisations adopt complex communications solutions with confidence, has secured a contract with First Choice, the Mainstream Sector of First Choice Holidays PLC.

First Choice will use Empirix’s e-TEST software suite to ensure the company’s customer facing-ecommerce applications operate flawlessly, giving customers the best online shopping experience in the travel industry.

Alun Williams, Head of e-commerce, First Choice said, “Increasingly the web is playing a critical role as a sales channel in the travel industry. We rapidly develop new functionality for our site and have bought into the Empirix product to facilitate efficient regression testing. The technical complexity of the site requires intensive QA at each release; Empirix automates this for us, enabling us to be more agile in improving the online user experience.”

e-TEST suite will equip First Choice with a quick and easy way to create automated tests for any web application, without the need for bespoke computer programming. This means the testing time for new features and functionality on the First Choice site will be greatly reduced. Empirix will also provide a structured approach to the testing process integrating the management, planning, execution and reporting. This process will ensure that we identify bottlenecks and issues prior to release, before they cause an obvious problem to the person using the First Choice website.

Andy Buchanan, European Director for Empirix said, “This deal underlines First Choice’s commitment to top rate customer service. We are thrilled to be part of the team helping to convert First Choice web browsers, to web buyers – that doesn’t happen unless the online buying experience works perfectly, every time.”

About Empirix

Empirix helps organisations adopt complex communications solutions with confidence. We combine the industry’s deepest knowledge of telecommunications and self-service applications with award-winning testing and monitoring solutions to ensure our customers realise the promise of their technology investments. Empirix is the only company with expertise that spans the evolution of these advanced technologies across multiple markets – from testing in R&D labs through monitoring the end-user experience. For over a decade, thousands of quality-conscious network equipment manufacturers, service providers and enterprises worldwide have trusted Empirix to reduce the time and cost of integrating new technologies into existing environments.



For information, contact:

James Morley / David Mieny
Six Degrees PR for Empirix
Tel: 01628 480280
Email: /

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