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London, UK, 4 September 2007 – SEO and online brand specialist Netrank has been selected by home improvement company Anglian Home Improvements to build its site’s search engine positions and to increase online brand awareness.

Historically Anglian has relied on PPC campaigns to drive traffic to its site and traditional methods of direct marketing to build customer acquisition. However, using Netrank’s SEO consultancy services it plans to implement a natural search operation that will provide a low cost method of building customer acquisition through improving online brand positioning for a range of competitive home improvement keywords. This campaign will also support the aims of Anglian’s online PR strategy.

Anglian is the largest home improvements company in the UK, and the most recommended. It is in a good position to reinforce its brand value on the web, whilst redressing the stigma associated with this industry. It wants to proactively react to any negative issues, and work to create positive online brand positioning for Anglian within the home improvements industry.

To achieve the aims of this campaign Netrank will undertake an SEO audit of anglianhome.co.uk to identify how the site can be developed to perform more effectively in search engines. Netrank will also use its product Linkscape to map the online landscape for Anglian. This product will help Anglian discover which sites it should engage with in order to increase the number of customers and build the reputation of the company. Through Linkscape, Netrank can identify DIY networks, online publications and home improvement communities which Anglian will target as part of their online PR activities.

Matt Carey, Direct Marketing Manager at Anglian said: ‘Netrank has an unmatched passion for natural search, a wide range of product offerings and an impressive client list. We look forward to seeing what Netrank can deliver for us.’

Lucy Allen, Managing Director of Netrank said: ‘Our new working relationship with Anglian will be an exciting challenge, as we help them move from a direct marketing approach to an all encompassing online strategy. There are plentiful opportunities for Anglian to develop their reputation online and we are looking forward to seeing the results.’

ENDS

For further information, please contact:

Netrank:
Ellie Precious
T: 07875 091 487 E: ellie@netrank.co.uk
Say Communications: Jason Bird / Louise Stewart-Muir
T: +44 (0)20 8971 6400 E: netrank@saycomms.co.uk

About Netrank

Netrank (http://www.netrank.co.uk) was established in 2000, specialising in offering ethical search engine optimisation and online brand reputation services. We quickly established ourselves as one of the UK’s leading SEO agencies and now offer our services to over 30 blue chip companies. We have offices in London and Exeter, and our wide range of services are used by companies in the UK, USA, Germany, France, Italy, Spain and Scandinavia.

As one of the leading search engine optimisation agencies we have won and been short listed for a number of awards:

2006 – Finalist Fresh Digital Awards, Best Use of Search
2005 – Winner, IMA Awards, Best use of Search for the London 2012 Olympics campaign.
2005 Net Imperative – Best use of Search Awards - Finalist
2004 Internet Marketing Association – Best use of Search – Finalist (the only natural search project in the final)
2004 – KPMG Best use of Technology – Finalist

To access Netrank’s most recent white paper – The Future of Search please visit www.netrank.co.uk/whitepapers

About Anglian Home Improvements

Anglian Home Improvements (www.anglianhome.co.uk) was established in 1966 for the purpose of providing a personalised home improvements service. Anglian has expanded to offer a wide variety of home improvements services, including conservatories, kitchens and driveways. They have a renowned bespoke service, each client receiving personalised service tailored to their needs. Anglian Home Improvements is the largest company of its kind in the UK.

This press release was distributed by ResponseSource Press Release Wire on behalf of DigitasLBI in the following categories: Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.