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San Jose, California. – September 04, 2007

– deCarta, the leading supplier of software and services for the Location-Based Services (LBS) industry, today announced that Multimap, Europe’s number one online mapping and LBS provider, has deployed deCarta’s Drill Down Server® geospatial platform technology in its most current suite of advanced mapping capabilities.

deCarta’s technology provides Multimap with improved performance and scalability to further accelerate the rate at which the company delivers new map coverage from over 30 map and data sources globally to its 1,200 business customers and 10 million unique users worldwide.

Multimap is technology and data agnostic. Its strategy is to select the best technology for the job, from creating global and local maps, to cross-border routing, and geocoding that follows local conventions. Commenting on the addition of deCarta’s technology to its B2B and B2C offering, Jeff Kelisky, CEO of Multimap, said, “We are delighted to welcome deCarta into the Multimap fold. We are unique in delivering a single global platform which leverages best of breed technology from the global and local leaders in the fields of mapping and geocoding. The DDS platform provided by deCarta enables Multimap to further accelerate the rate at which we deliver new map coverage to our consumers and business customers and helps us to build differentiation.”

J. Kim Fennell, President and CEO of deCarta stated, “Building out additional performance-driven attributes to LBS mapping is a constantly challenging undertaking. We’re proud to be augmenting Multimap’s capabilities with our technology that can be quickly and seamlessly integrated into their solutions portfolio.”



About Multimap

Multimap is one of the world's leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms. We also offer a highly-functional API (Application Programming Interface).

The public website,, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand, Australia and countries in Asia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 190 million page impressions every month, and is one of the top 10 most visited websites in the UK.

About deCarta

deCarta is the leading geospatial software platform that has enabled some of the industry’s most successful Location-Based Services (LBS) applications such as those that have been deployed by, Google, Verizon and Sprint. The company's unique, patented technology is ideal for high-volume LBS applications for use in Internet, mobile, personal navigation and enterprise applications where scalability, speed, and reliability are vital. Its Drill Down Server geospatial software platform, Rich Map Engine, Hosted Web Service and Navigation SDK for are preferred by application developers and service providers who also want the flexibility to customize map styles, utilize unique routing capabilities and self brand. Some of deCarta’s customers and technology partners have included AND, Appello,, ATX,, Google,, Local Matters,, Motorola, Multimap, NAVTEQ, Networks In Motion, Rand McNally, Tele Atlas, TeleNav,, and Zillow. deCarta is privately held and headquartered in San Jose, California with international offices in the UK and China.

deCarta, the deCarta logo and Drill Down Server are trademarks or registered trademarks of deCarta, Inc. in the United States and/or other countries. All other product or company names are trademarks or registered trademarks of their respective holders.

Chris Bowden

Commercial Director, EMEA
Tel: +44 (0)208 973 2474

Andreina West/Mary Phillips
PR Artistry Ltd
Tel: +44 1491 639500

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