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…reporting tool for Microsoft SQL Server set to radically shake up BI market…

London, UK, 5 September 2007 – ICS, the author and parent company of RSinteract (, today announced plans to open RSinteract Inc. Headquarters in the USA. The new base will serve and support the growing number of customers and establish on the ground direct sales and technical staff.

ICS is set for global expansion as it is scheduled to open US Headquarters for its subsidiary, RSinteract Inc, in the South Loop of downtown Chicago (IL) in October 2007. This will be followed by a further two new offices by the end of the year to support the East & West Coasts respectively. The European headquarters and product development team will remain in the UK, where RSinteract will continue to trade under its parent company ICS.

RSinteract is an affordable, flexible and intuitive end-user reporting tool which leverages the power of the Microsoft SQL Server platform, enabling all business users, not just senior management to create and edit reports interactively without the need for additional technical support.

Christian Smyth, Chief Executive Officer of ICS explains:

“RSinteract has gained considerable momentum in the US territory in a short space of time so we need to sustain this growth with dedicated on the ground sales and technical staff. The expansion will inevitably shake up the business intelligence market, challenging the stalwarts and creating new opportunities for us."

The investment in this expansion underscores ICS’s commitment to the US, a market that already contributes a significant percentage to the overall RSinteract international revenue. The move will strengthen RSinteract’s position within the United States.

Wayne Gallaway, Chief Operating Officer of ICS adds:

“Valuable input from existing key clients in America has driven product development and generated significant demand for US presence. These regional offices will enable us to better serve our prospects and customers whilst strengthening relationships with our partners and enhancing our competitive edge.”

RSinteract provides a simple zero footprint report design interface that is used to harness the power of Microsoft® SQL ServerTM Reporting Services, bringing interactive reporting to a much wider business audience. As a server-based web application, it requires no client software or plug-ins, and is designed for use by the business user as well as information professionals. Giving access to SQL ServerTM Analysis Services cubes as well as relational data, the solution presents dynamic functionality for end users who benefit from a self serve model, enabling them to design, build, publish and interact with their reports. This means greatly improved decision-making, leading to cost savings, increased customer satisfaction and higher revenues.

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1) About ICS – The Microsoft Business Intelligence Experts

The Authors of RSinteract

As a leading Microsoft Business Intelligence consultancy, and Microsoft Gold Certified Partner, ICS ( is focussed on helping mid-market and enterprise organisations better exploit their investment in BI technology. ICS offers a unique blend of business and technical consultancy coupled with innovative software products to enable rapid delivery of effective Business Intelligence solutions. Customers include Heinz, DHL (Exel Logistics), infoLab, Synergex, Unisys, the CoOperativeBank, the Ministry of Defence, and CMGL.

2) Microsoft SQL Server

Microsoft now offers a comprehensive Business Intelligence stack that challenges the position of the established BI vendors such as Business Objects and Cognos. Using Microsoft technology, it is no longer necessary to pay for additional complex and expensive tools. The Microsoft BI stack provides everything needed to deliver BI to the entire organisation including business partners and customers.

3) RSinteract

To complement Microsoft’s BI toolset ICS has developed RSinteract. The award winning RSinteract works with SQL Server 2000 and 2005 to complete an important part of the solution by delivering intuitive self service reporting to make delivery of Business Intelligence to the masses a reality. In June 2006, Boston USA, RSinteract was awarded the accolade, ‘Best of Tech-Ed 2006’ in the BI category. Sponsored by Windows IT Media, the award recognises RSinteract’s pivotal position in bringing business intelligence to the masses.

RSinteract trades as RSinteract Inc. in the USA (a subsidiary of ICS). In the UK it trades under the parent company, ICS Ltd.

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For further information, please contact:
Huzmah Ahmed,, 1 800 656 1844 / +44 (0) 161 886 8500.

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