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Press Release

6 September 2007

Premier designer and clothing retailer opens three new nationwide UK outlets with Eurostop systems

Hardy Amies, the renowned directional menswear tailor and last remaining English Haute Couture house based in Savile Row, London, has invested in Eurostop’s retail management solution to enable it to manage, track and analyse sales across its three newly opened stores. The company is launching new outlets in Edinburgh and Chester for its Hardy Amies London range of men’s formal and smart casual clothing. Together with a new womenswear shop in London the company will be using Eurostop’s systems at their Head Office, Warehouse and EPOS within the shops. The company expects the new systems to enable it to better monitor sales and manage stock flows, increasing profitability.

Following an evaluation of competitive products, the store chose Eurostop’s solution for its proven retail credentials, as well as its ability to manage all aspects of stock and sales and to integrate with other back office applications. The stores are using WinPOS at till point to capture sales, while information is sent daily through to Eurostop’s WinRMIS, the head office system.

All sales are automatically registered and tracked by WinRMIS, giving the head office an instant picture of best selling lines and stock. The company intends to use reports on sales and purchases to identify geographical preferences and trends, enabling it to improve and manage stock control and buying.

Helen Worthington, Group Financial Controller at Hardy Amies, London said: “Hardy Amies is going through a very exciting period of growth based on the success of all our ranges.

“We wanted a retail management system that was easy to use but enables us to be efficient in analysing sales and monitoring stock movements. Eurostop’s systems have all of the functionality that we need, yet are easy to use.”

Phillip Moylan, Sales and Marketing Manager at Eurostop commented, “I am delighted to have Hardy Amies as a customer. They are a luxury brand and require a proven retail solution to meet their expansion plans. Eurostop specialise in the Fashion and Footwear sector and our system has been designed to assist retailers so that they can be more effective in their marketplace.”

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NOTES TO EDITORS:

About Hardy Amies

Hardy Amies was founded in 1945 at 14 Savile Row, London by Sir Hardy Amies. He brought the ‘New Look’ over from France after the war, which was feminine, fitted style and in 1948 he started to dress the then Princess Elizabeth. It was the first brand to bring designer men’s suits to the high street through a range sold in Hepworths in the early 60s. He also made the suits for the England football team in 1966, the Olympic Squad in 1970 and the Beatles and he designed the costumes for the film 2001: A Space Odyssey in 1968.

In 2001 Hardy Amies was acquired by Hardy Amies PLC and Sir Hardy officially retired in 2002 and died one year later. Today Hardy Amies is the last remaining Couture House in the UK, as well as a directional fashion house.

For more information, please visit: www.hardyamies.com

About Eurostop

Founded in 1990, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

WinRMIS: A suite of head office management applications.

WinPOS: EPOS system for standalone shops, concessions and franchises that can be easily integrated with WinRMIS for larger users.

Customer Loyalty: Holds valuable customer data enabling sophisticated permission based marketing including support for Gift Cards.

Business Intelligence Cubes: Data mining Software

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Integrated e-Commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased out right, or as a hosted service.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service aimed at smaller retailers.

Eurostop also has established interfaces into Wholesale and Mail Order Systems.

High profile customers include: Ann Summers, Atlantic Clothing, Charles Tyrwhitt, Clone Zone, DAKS, Granditer Menswear, Joseph, Knickerbox, Long Tall Sally, Oliver Sweeney, Pavers Shoes and Punkyfish.

For more information visit: www.eurostop.co.uk or contact:

Editors Contacts:

Phillip Moylan
Sales and Marketing Manager
Eurostop Limited
Tel: 020 8991 2700
Email: phillipm@eurostop.co.uk

Andreina West
PR Artistry Limited
Tel: 01491 639500
Fax: 01491 638866
Email: andreina@pra-ltd.co.uk






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