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Rugby World Cup website to cope with increased demand with help from Akamai’s Secure Dynamic Site Delivery solution…

London, UK: 6 September, 2007 – Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and applications online, today announced that the English Rugby Football Union (RFU) has asked the company to improve the speed and performance of its England Supporters’ 2007 World Cup site ( ) with its Secure Dynamic Site Delivery solution.

Around one million rugby fans from around the world are expected to visit the site during the six weeks of the World Cup competition which is being held in France this year, 7 September - 20 October.

Akamai’s Secure Dynamic Site Delivery solution will:

• Allow more control over the delivery of applications
• Improve customer experience by making the site faster and more reliable
• Reduce infrastructure costs by offloading traffic from existing web infrastructure, with no additional hardware required
• Scale to meet peak usage requirements
• Help protect content and reduce security risk

A micro-site, which is part of the main RFU website, contains exclusive content and features, including daily video footage from inside the England camp, “behind the scenes” photos, Rob Andrew’s personal opinion column, Brian Ashton’s Q&A feature “Ask Ashton” and a daily England rugby podcast.

Emma Wright, Digital Media Manager at Akamai says: “When England became World Champions in 2003, interest in rugby exploded, with an estimated 650,000 fans visiting the website, which sometimes struggled to cope with the demand. The new site is expected to attract over a million visitors culminating in the final on 20 October 2007 and Akamai will be supporting site delivery throughout.”

Kate Saunders, the RFU’s Digital Media Manager, says: “Akamai is a great partner to help us deliver the ultimate rugby experience to England fans worldwide. The World Cup site will also play a major role in our grassroots campaign Go Play Rugby, which aims to bring former players back into the game. Go Play Rugby is the largest recruitment drive ever mounted by a sport in the UK and we’re confident the website will give it a huge profile.”

Akamai will be allowing that the site can meet the peaks in demand that are anticipated during the 44 days of the competition, and that users are able to navigate the site easily and can download pages quickly. Owing to the number of global expatriates who support rugby, the traffic to the site will be global and may vary considerably according to which teams are playing and who gets through to the final on 20 October.

About the Rugby World Cup 2007

The 2007 Rugby World Cup takes place 7 September - 20 October, and will have 20 nations contesting 48 matches over 44 days. The matches will be spread between ten French cities, with four matches to be held in Cardiff, Wales and two matches in Edinburgh, Scotland. England are the current world champions following their victory in 2003 over host nation, Australia.

About Akamai Technologies

Akamai® is the leading global service provider for accelerating content and applications online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit

For further information please contact:

For further information on England Rugby or the RFU please contact:

Nicki Drinkwater,
RFU Media Manager
Tel: +44 208 831 6626

For further information on Akamai please contact :

Sara Paine/James Cooper
Ascendant Communications
Tel : + 44 (0)208 241 6226
+44 (0) 7875 778 527
E-mail :

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Computing & Telecoms, for more information visit