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It is the London to Portofino with Pal Zileri

4 countries in 3 days

This year sees the second year’s challenge of Pal Zileri’s sponsorship of the de Grisogono & LONDiNO Tour .Pal Zileri, the Italian designer whose name is synonymous with exquisite bespoke tailoring for men, has associated its name with the annual LONDiNO Transnational Automobile Tour.

The glittering launch party took place at Pal Zileri’s flagship London store at 44 Hans Crescent, London SW1 on August 22 2007, where celebrities, fashion cognoscenti and motoring partygoers enjoyed champagne and canapés before departing on an epic automobile challenge from London to Portofino the following morning. It is a journey which tests skill, technicality, design, endurance and not least, your blood pressure!

Participants experience the unbridled rhythm of one of the greatest and extravagant treasure hunts in the world, through four countries in three days. All in all a first class adventure in 15 exceptional cars from a Lamborghini Diablo – the winner this year, to the Porsche 911, a BMW Z8, Maserati Quattroporte, a cool Lotus V8 Esprit to name a few..

The LONDiNO challenge is a matter of endurance, orientation and observation, which consists of driving from London to Portofino on the Italian Riviera, via Paris and Geneva. At each stage of the tour, the participants follow clues and take pictures of different monuments, scenes or landscapes along their journey. Lucid and convivial, the Tour is also an occasion for the participants to meet in each country for a cocktail or dinner organised in the most select places. This year’s
pit stops were arranged at the Ritz in Paris, La Reserve in Geneva and finally at the Hotel Splendido in Portofino

It is a magnificent journey for real enthusiasts, and reflects a quality of living which synchronises with Pal Zileri’s easy and effortless style taking us to a place we all wish to escape to; an experience that cannot easily be conveyed with words; it has to be lived and felt…find Londino for yourself with Pal Zileri’s way of life
Pal Zileri is the brand that captures the personal and individual style of contemporary, aspirational men who understand tradition and exquisite clothing.

New Pal Zileri stores due to open in 2008 for our international customers will be in Casablanca, Jeddah & Hong Kong for Pal Zileri and pure Lab will be in Doha and Istanbul

Ends – 11th September 2007.

For further information and images on Londino:

For further information and images on Pal Zileri:


tel +44 20 7751 5553

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