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For Immediate Release

Amadeus, the Cardiff based manufacturer of plastic tableware and drinking cups [including the world famous Anywayup® Cup] has launched their latest and probably most revolutionary [excuse the pun] innovation, the 360º™ Cup.

The unique “spout less”, spill-proof cup, with a 360º valve which allows drinking from anywhere around the rim holds 370ml of liquid. It is the middle model of 3 variations and has just been listed in selected Tesco and Boots stores.

The 360° was conceived as an infant drinking cup, but it is ideally suited to anyone of any age with poor physical co-ordination or with a spill-proof drinking requirement; the elderly, infirm or those who work in sensitive environments such as computer rooms. The 360° will be easier for them to use; it looks more like an ordinary cup so older users will feel less self conscious.

Products by Amadeus are made in Great Britain and the 360º™ Cup is no exception. It is the latest in a long line of innovations to emerge from the factory in Cardiff and demonstrates yet again that Amadeus are committed to the manufacture and distribution of high quality innovative products that are both functional and easy to use.

Amadeus continually look to improve their products and the experience of those that use them. Not only is the 360º™ unique in terms of design and functionality, it is the first product of its kind to actively reduce the growth of bacteria and mould. Using SteriTouch® an antimicrobial additive, populations of ecoli and MRSA bacteria are reduced by 99% [SteriTouch® is a registered trademark of SteriTouch Ltd].

The other 2 models, the 360º™ Toddler (300ml) and the 360º™ Active (400ml) will be available in the New Year.

Note: Currently the 360º cups are not suitable for hot or fizzy drinks.

Peter is available for comment or interview [although he is in Koln for the Kind & Jungend Exhibition Wednesday 12th to Sunday 16th September]. Please find his contact details below.

Peter Bolwell
Sales & Marketing Director
Mobile +44 (0) 7860 500045

Amadeus Associates International Limited
Charlesworth House, Andrews Road
Llandaff North, Cardiff, CF14 2JP, Wales, United Kingdom
Office +44 (0)29 2057 5600

This press release was distributed by ResponseSource Press Release Wire on behalf of Amadeus Associates International Limited in the following categories: Health, Food & Drink, Medical & Pharmaceutical, for more information visit