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Drookit Dogs move into “RockPad”!
- Band becomes subject of world’s first 24/7 Online TV

Brighton, 12 September 2007 – at 12pm today the rising stars of the post-punk/new folk scene, Drookit Dogs, enter a flat in Brighton to become the subjects of RockPad ( the first ever 24/7 online only broadcast made entirely of user generated content.

This is real reality (not the edited construct previously seen on more traditional platforms). For 3 months, RockPad will follow the band’s scrapes and exploits as they record, produce and prepare to release their first album. Drookit Dogs have been set-up in a designated flat where they’ll live together for a three-month period and be filmed 24 hours a day, seven days a week.

With live streams from the living room, bedroom, kitchen, bathroom and the 'studio' 24/7, viewers will see Drookit Dogs making all the necessary steps towards getting their album released including recording sessions, producing, photo shoots, and meeting with stylists and label A&R, as well as all the daily banter and mischief you’d expect.

Drookit Dogs will also be given DV and web cams to broadcast live from all their gigs and rehearsals during the three months. Viewers will also be able to interact with the band directly through the live chat facility, through the blog and the interactive “dog-house” which is created to allow v-casts of individual band members.

There will be competitions throughout the 3 months for viewers to win prizes including web cams, free gig tickets, and much more...

Lead vocalist of The Drookit Dogs, Matt Oldfield, said “We can’t wait to get stuck into recording, being together 24/7 is going to be interesting...The bit we're most looking forward to is getting to play and make music full time - the bit we're least looking forward to is; well nothing, we're looking forward to it all.”

The recently launched broadcasting portal for user generated content, Selfcast, enables anyone to create their own live TV or radio channel for free. All you need to get started is an internet connection and a video device such as a webcam or dv cam.

Mikkel Dissing, Chief Executive Officer of RawFlow (the company behind Selfcast) commented: “We set up RockPad to show case what aspiring musicians can do with Selfcast and live internet streaming. The Drookit Dogs are an amazing band so when their manager approached us, the choice was easy!”

Already dubbed the 'YouTube killer' and 'live YouTube', Selfcast has been the subject of intense debate. It has the functionality and accessibility to be an important tool for democratising live broadcasting (previously reserved for professionals due to complexity and cost), so all you aspiring directors, camera operators, producers, presenters, musicians, artists, and many more, can finally show your talents to the world – LIVE!


About Drookit Dogs

Drookit Dogs are made up of Matt Oldfield, Tom Edwards and Matt White. They are a Brighton based band playing a blend of post punk and new folk. For more info see attached bio or visit

About Selfcast

Selfcast is a live broadcasting portal where anyone can download the application and create their own Live broadcasts for free to an unlimited number of people for an unlimited length of time. Selfcast is the consumer platform of RawFlow, a leading provider of peer-to-peer streaming technology. See for more information.

About RawFlow

RawFlow is a leading provider of live peer-to-peer streaming technology to businesses worldwide that enables broadcasters, CDN’s and webcasters to maximize their scalability. RawFlow was founded and managed by an experienced team of Internet entrepreneurs in 2000. In 2005, RawFlow received financial backing by leading venture capital firm Benchmark. RawFlow has also recently launched Selfcast - a new platform for User Generated Broadcasting. Further information can be found at

Media Contacts:

Matt Learmouth
Alchemy PR
desk: 020 8822 3405
mobile: 07966 781 138

Zoe Adjonyoh
PR Manager
desk: 020 7480 4220
mobile: 07872 191 064

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