The Bald and the Beautiful: stateside sensation Bald Guyz "head" care range launches Wednesday 12 September 2007 PDF Print Be a Smooth Operator.. Baldness, it’s an unfortunate fact of life for most blokes with almost a third appreciably bald by the age of 30 and nearly all suffering from a degree of hair loss by the time they reach 60. There are currently over ten million baldies in the UK. But with celebrity slapheads such as Andre Agassi, Billy Zane, Bruce Willis and Philip Green demonstrating that you can have a glittering career and have no problem attracting the ladies there’s never been a better time to go bare. And of-course, let’s not forget those men who choose to keep it trim – including Thierry Henry, Phil Vickery and Freddie Lundberg. Most products aimed at bald men try to disguise the issue or encourge re-growth but new Stateside phenomenom Bald Guyz encourages men to boldly go bald. It’s a collection of “head” care products specifically designed for the follicaly challenged or those keeping their hair to a minimum. US star smoothies such as Kevin Youkilis, Boston Red Sox First Baseman and Chirs Shearn, YES-TV Network Sportscaster and from September it’s available in larger Boots stores nationwide. Bald Guyz was devised by former comb-over wearer Howard Brauner who was so paranoid about anyone noticing he was bald he spent ages creating complicated styles with hairspray. One terrible hair day the humidity caused his comb-over to melt and Howard decided to grin and bare it and shaved off the remainder. He then realized that a bald head needed care too but was unable to find products aimed at his needs. Spotting a gap in the market Bald Guyz launched in 2005 and is now available in over 25,000 outlets across all the major US chains. Celeb hairdresser Marc Davidson of Marc Daniels says “Bald scalps or men wearing a grade number one or two cut still need to take care of their head (and what hair they have) – up until now it’s been a bit of a hit and miss affair with nothing available which has the needs of the bald man in mind. Bald Guyz is fantastic because not only does the range look and feel great but the products have been specifically formulated with the needs of the bald scalp.” The range consists of: Head Wipes Have you ever wondered why bald heads are shiny? Well it’s because the scalp has more oil secreting glands than anywhere else on the body. Bald Guyz has the perfect product to combat this shine – its Head Wipes. The Green Tea enriched wipes both cleanse and moisturize and leave a refreshing cool sensation after use. 16 individual wipes per box. £5.99 Ultimate Shave Gel Bald Guyz Ultimate Shave Gel is a clear gel which gives a smooth and close shave without irritation. As the gel is clear it allows you to see what you’re doing making sure that there are no stray hairs left behind. This lubricated formula is packed full of moisturizers and ensures that the razor glides over the skin. The vitamin and protein enriched antioxidant formula prevents nicks, razor bumps and irritation. 160 ml £6.99 Moisture Gel Bald heads are easily irritated and prone to drying out with sun, wind and cold all taking their toll. Add shaving into the equation and then you can see why a bit of TLC might be in order! Bald Guyz water-based moisturizer with added natural moisturizers Aloe Vera and Green Tea, Grapeseed, Chamomile, Calendula and Willow Herb is the perfect post shave treatment or can be applied following sun exposure. It absorbs quickly to soothe dry skin and irritations wherever they may occur. 118ml £6.99 Bald Guyz is available from www.baldguyz.com and larger Boots stores nationwide. -ENDS- To speak to Howard Brauner or Marc Daniels or for more information, samples or photography please contact: Joanna Wilmot/Jo Sensini, JSPR – firstname.lastname@example.org/ email@example.com 0208 996 1801/0 Marc Davidson of Marc Daniel salon Camberley is a hairdresser of 27 years experience; he started his career as a society hairdresser in Knightsbridge working with international royalty, rock stars and several A-Listers. As a bald hairdresser he welcomes the creation of the Bald Guyz range. Mark Daniel salon is a five star salon in the Good Salon Guide and is a Wella appointed Premier Colour Salon. This press release was distributed by ResponseSource Press Release Wire on behalf of Velvet Integrated PR in the following categories: Men's Interest, Health, Women's Interest & Beauty, Sport, Motoring, for more information visit http://pressreleasewire.responsesource.com/about.