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Get Muddy and Raise Money!

Debra Stephenson gets muddy to encourage people to join in the Radox Great British Mud Runs raising money for the British Heart Foundation.

Glamorous mum of two Debra Stephenson today donned her running gear, getting muddy and bubbly whilst challenging families throughout the nation to take part in the 2007 Radox Great British Mud Runs. Following the success of last years races Radox has today announced dates of four Mud Runs around the UK.

TV star Debra is supporting the events, and was getting into the spirit of things today by getting muddy and encouraging people to sign up for the runs. Debra said:

“I am delighted to be launching the Radox Great British Mud Runs and encouraging people to take part to raise as much money as possible for the British Heat Foundation (BHF) and make themselves feel better. As a Mum, I am always looking for fun family activities that involve being outside in the open and these runs are perfect for the children who love to get a bit muddy in the process.”

Debra will be starting the first race in London’s Hackney Marshes on the 6th October. The races then take place throughout the country, at Warwick Castle in Warwick on the 13th October, Heaton Park in Manchester on the 20th October and Stanmer Park in Brighton on the 27th October.

Launched by Radox and the BHF in 2006, the 5K Great British Mud Runs help encourage families to exercise together and help people feel better. Participants will not only be raising money to help the hearts of the nation, but will also get to exercise their own heart by participating. The Radox Great British Mud Runs are set to be fun for everyone, ideal for families, social groups or for those going solo.

The BHF is the nation’s heart charity, and relies on vital donations to help fund pioneering research that saves and improves the lives of vulnerable men, women and children who suffer from heart disease across the UK. Every two minutes someone has a heart attack and about 3 out of 10 of these people will die before they get to hospital. This is why the BHF spends £100 a minute every day on vital heart research .

To register or find out more information please log onto www.radox.co.uk/bhf

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For more information or images please contact:

Alice @ Slice 0207 3095726 alice@slice.co.uk
Ruth @ Slice 0207 3095722 ruth@slice.co.uk

Notes to Editors:

Radox and the British Heart Foundation

Radox launched a fundraising partnership with the British Heart Foundation (BHF), the nation’s heart charity last year to help raise funds for pioneering research that saves and improves lives.

Radox and the BHF are really excited about the partnership, which will bring in vital funds for the charity. The three year partnership aims to raise a six-figure sum for the BHF, helping Radox consumers feel better by enabling them to make a real difference to the lifesaving work of this charity.

Since the launch, the partnership has included the first Radox Great British Mud Runs and on pack activity that has engaged consumers and helped them to actively support the BHF. A comprehensive PR and Marketing campaign will continue to support the partnership and the key activities throughout the year - details of which will be unveiled over the next few months.

Radox has been helping people to feel better for years through its award winning range of bath, shower and handwash products – all expertly blended with a mix of herbs and minerals that are renowned for their relaxation or invigoration properties.

The BHF is leading the battle against heart and circulatory disease - the UK's biggest killer. The BHF is a major funder and authority in cardiovascular research. It plays an important role in funding education, both of the public and of health professionals, and in providing life-saving cardiac equipment and support for rehabilitation and patient care

For more information on the BHF, visit www.bhf.org.uk.



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