New invention launches October - clinically proven, instant solution for female stress incontinence Thursday 13 September 2007 PDF Print INCOSTRESS® - the clinically proven, non-surgical instant solution for female stress incontinence – designed by women for women. Incostress is a unique and totally innovative product invented and developed by a mother and daughter to address a problem that affects 4 million women in the UK It is an exceptional story of one woman’s battle to bring an innovative new product to market – against all the odds When Gaynor Morgan’s mum finally plucked up the courage to discuss her stress incontinence with her doctor he prescribed anti-depressants! Of course she was depressed! 4 million women in the UK get depressed because of the social isolation and embarrassment that unexpected urine leaks can bring. But this was a classic case of treating the symptoms, not the problem. No advice or help was offered to address her incontinence. Both Gaynor and her mum had nursing backgrounds and, after searching high and low for a suitable product, they hit upon their own solution. The development of the first prototypes owed more to Blue Peter than the research labs of a large multi-national, but the very first model worked just as expected and within weeks friends and neighbours were reporting similar, very positive results as hand-made prototypes rolled off the kitchen table – quite literally. Since the sudden and tragic death of her mum in 2004 Gaynor has single-handedly refined and developed Incostress®, securing patents and trademarks, researching and identifying suitable materials, finding manufacturers, designers and packaging, and much, much more. Early clinical trials at a leading Welsh hospital produced amazing results and many patients were even taken off the surgery lists. Focus groups, politely referred to as ‘leaky lady groups’, have been held around the UK and in Europe. Once the initial reluctance to speak has been overcome, these groups have helped refine Incostress and confirm its acceptability and efficacy. Incostress® will be available in the UK from 1 October, price £24.99 + p&p. For more information visit www.incostress.com or call 0870 7019601 Note to Editors: Embargoed for publication until 1 October 2007 How Incostress works: Gaynor’s mum observed that embarrassing leaks were less likely to occur if she sneezed, coughed, laughed or exercised when she was wearing a tampon. They also discovered that some surgical procedures physically applied a support or pressure to the urethra to help with bladder control. Under normal circumstances this support is provided by the pelvic floor muscles but most women fail to exercise regularly and effectively with the result that at any one time one in seven women are suffering incontinence (Source:Continence Foundation,2007). Incostress is made from medical grade silicon and is worn like a tampon. When it is held in the vagina it applies pressure on the urethra through the vaginal wall and physically helps prevent the unwanted release of urine. Incostress is particularly effective if used in conjunction with an active resistance-based pelvic floor exercise routine because it provides immediate and constant support, and helps exercise the pelvic floor, until such time as the pelvic floor muscles can be developed to provide the necessary support and control. Gaynor Morgan is available for interview and there are a number of excellent case studies willing to share their experiences of using Incostress. Gaynor has already been nominated for a 'Business Woman of the Year' Award - and the product hasn't even been launched! For more information and further details please call 0870 0434884 or email firstname.lastname@example.org Incostress will be on display on The Wales Innovation Network Stand at the British Invention Show at Alexandra Palace 17-20 Oct 2007 Links: incostress,gaynor morgan,invention,Kegel,pelvic floor,pelvic exercises,urinary incontinence,bladder control,continence pad,tena,incontinence,stress incontinence This press release was distributed by ResponseSource Press Release Wire on behalf of SPM Ltd in the following categories: Health, Women's Interest & Beauty, Medical & Pharmaceutical, for more information visit http://pressreleasewire.responsesource.com/about.