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Data Warehouse Appliance Pioneer and Information Strategy Consultants Combine Innovative Technology with High-value Expertise to Address Common Business Issues in the Telecommunications Sector

Bracknell, Berkshire — 18 September, 2007 — Netezza, the global data warehouse appliance market leader, today announced an enhancement to its telecommunications offering through a partnership with Acuma, Europe’s largest dedicated provider of information management solutions and strategic consultancy.

Alan Duncan, Information Management Business Consultant at Acuma explained, “In the fiercely competitive UK market, it has never been more important for telecommunications companies to differentiate themselves and deliver first-class services, support and offerings. This means it’s imperative that they have access to all of their customer and business information, all of the time. The Netezza data warehouse appliance enables organisations to manage terabytes of data, and interrogate it in a fraction of the time of older architectures such as IBM, Oracle and Teradata, without having to aggregate it.”

Dave Kloc, Vice President, European Operations for Netezza added, “Acuma has a deep understanding of the telecommunications sector, bringing to each project a thorough understanding of the customer’s business issues. These projects range from revenue assurance to sales and marketing, and typically derive huge value for the customer because they affect their bottom line and help them stay responsive and competitive. Acuma’s depth of business expertise, combined with its world-class implementation skills, allows us to jointly deliver relevant and timely solutions that exceed our customers’ expectations.”

David Ince, CEO at Acuma concluded, “Netezza Performance Server® (NPS®) systems are already in use by organisations such as Orange, Pipex, The Carphone Warehouse and Virgin Media. The Company’s rapidly growing momentum in the telco sector, combined with its ground-breaking technology make it a strategically important partner for Acuma.”

The NPS system is a data warehouse appliance built specifically to analyse terabytes of detailed data. It stores, filters and processes terabytes of data within a single unit, analysing only the relevant information for each query. This allows the NPS system to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling dramatic increases in productivity.

About Acuma

Acuma is the Europe’s largest dedicated provider of information management solutions and strategic consultancy. The Company works with organisations to consolidate, organise and manage the huge volumes of data collected by businesses. Acuma has built an enviable track record delivering hundreds of solutions – ranging from strategic advice to large, multi-million pound developments. It is this experience and knowledge base that is encapsulated in its IVM (information value model) framework.

About Netezza

Netezza, the global data warehouse appliance market leader, enables enterprises to make all of their data actionable – quickly, simply and affordably. The Netezza Performance Server family of products delivers breakthrough performance, unmatched ease of deployment and operation, and innovative flexibility and scalability at a fraction of the cost of traditional data warehouse solutions. By architecturally integrating database, server and storage within a single appliance, the NPS system delivers 10 to 100 times the performance at half the cost of existing systems. Based in Framingham, Mass., Netezza has offices in Washington, DC, the United Kingdom and the Asia Pacific region. Based in Framingham, Mass., Netezza has offices in Washington, DC, the United Kingdom and Asia Pacific.

For more information about Netezza, please visit www.netezza.co.uk

Natalie Sutton
Proud Public Relations
Tel: +44 (0)1276 679570
Email: netezza@proudpr.com

Amanda Byrne
Acuma
Tel: 0870 789 4234
Email: amanda_byrne@acuma.co.uk




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