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Buying the best British turkey has just got easier! Simply look for the familiar Red Tractor logo when you shop.

The Red Tractor now appears alongside the red, white and blue Quality British Turkey mark, the guarantee of some of the highest standards of food safety, traceability and bird welfare in the world.

Only turkey which is already approved under the Quality British Turkey scheme can carry the distinctive Red Tractor, the mark of food produced to high standards of food safety. The Red Tractor already appears on a number of other foods which reach its strict standards, including chicken, pork, beef, lamb, dairy, produce, sugar, flour and cereal.

The inclusion of Quality British Turkey into the Red Tractor scheme means you can enjoy a complete Red Tractor Christmas dinner this year, with farm assured chipolatas, roast potatoes, sprouts and parsnips. But remember British Turkey is in the shops all year round - look out for British turkey mince, stir fry strips, diced meat for casseroles, fillets and joints.

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Note for editors:

1. QBT means that turkeys are grown on farms inspected against the scheme standards from poults that come from scheme approved hatcheries. The birds must eat assured feed and be processed in factories certified to the QBT processing standards.

2. AFS is the independent not-for-profit organisation that manages and licenses the Red Tractor logo.

3. Red Tractor is an industry self regulatory scheme based on farm assurance and inspection/certification at all critical points in the food chain.

4. The scope of the scheme is primarily food safety plus animal welfare conditions in livestock sectors. Some elements of environmental protection are also covered.

5. The Red Tractor scheme already sets standards for the production of chicken, beef, lamb, pork, dairy, fruit and vegetables and arable crops across 68,000 UK farms.

6. AFS establishes farm assurance standards to comply with relevant legislation codes of Good Agricultural Practice and additional requirements if deemed necessary. All standards are available on the website accessed from www.myredtractor.co.uk

7. Standards are developed by technical committees comprising of experts from all food chain stakeholders and independent experts. AFS welcomes feedback and input.

8. The Red Tractor logo can only be used on retail packs or at point of sale if the product has been produced to Red Tractor standards at every point in the production chain. It appears on £6.4 billion of UK assured foods every year.

9. Red Tractor assured food can be found in all major UK supermarkets and other shops.

10. QBT is the quality assurance scheme of the British Turkey Sector, member of the British Poultry Council. It is independently audited to assure standards of food safety, bird welfare and traceability of British Turkey meat to some of the most stringent requirements in the world.

This press release was distributed by ResponseSource Press Release Wire on behalf of FML Public Relations in the following categories: Women's Interest & Beauty, Food & Drink, for more information visit http://pressreleasewire.responsesource.com/about.