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Creativity and innovation is the lifeblood of business growth – but how do you inject it into a corporate culture? World-renowned business and management expert Fons Trompenaars, author of global bestseller Riding the Waves of Culture, reveals exactly how to reconnect people, teams and organizations to create a culture of innovation and creativity in his new book Riding the Whirlwind.

The 256-page practical guide draws on extensive analysis of the world’s leading companies alongside hilarious examples from Monty Python and Fawlty Towers to explicitly show how all businesses can engender vibrant thinking and new ways to work that will deliver measurably to the bottom line.

Trompenaars, an acclaimed author as well as founder and CEO of Trompenaars Hampden-Turner, helps major global corporations to benefit from the vast opportunities presented by cultural differences. Listed regularly as one of the world's most influential management thinkers, Trompenaars is recognized the world over for his work as a consultant, trainer, motivational speaker and author of various books on all subjects of culture and business.

Trompenaars’ global bestseller, Riding the Waves of Culture, which sold over 200,000 copies and was translated in to nine languages, was described as a masterpiece on intercultural management in the emerging global village. Now Riding the Whirlwind promises to become an equally influential work and an essential addition to the executive’s library.

Trompenaars comments: “A recent survey of global CEOs found that leaders in every industry and in every part of the world are emerging from a period of retrenchment and moving towards a vision of sustained growth, with innovation as the preferred path to growth. Innovation has regained its central place in corporate culture.” Trompenaars comments further: “And in a world of rapid change, knowing how to instil creativity is a necessity for companies that don’t want to be left behind. The good news is it’s a totally achievable goal if the conditions are right. Riding the Whirlwind shows how companies can unleash the creative whirlwind and harness innovation in everyday business life.”

Trompenaars will be available for media interviews in advance of his promotional tour in October, which coincides with the launch of Riding the Whirlwind.

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Notes to editors:

Riding the Whirlwind, published by Infinite Ideas, RRP £15.00, ISBN No 9781905940363 available from October 2007 at all major book shops.


For further information on Riding the Whirlwind and Infinite Ideas contact Rachel Rees or Jo Sensini at Jo Sensini PR on 020 8996 1800/1801 or email /

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