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STAY FRESH THIS CHRISTMAS WITH LINDEMANS EARLY HARVEST WINES

Indulge in a more forgiving tipple this Christmas with a glass of LINDEMANS Early Harvest wine. Crisp and refreshing, this unique range of wine is on average 30% lighter in alcohol and delivers fresh fruit flavours in a delicate style.

The perfect accompaniment for the festive season, LINDEMANS Early Harvest is ideal for those who love the full taste and body of classic Australian wines – but want to avoid a sluggish start the following day. And with Christmas typically being the season for over indulging, the beauty of LINDEMANS Early Harvest is that it allows partygoers to enjoy a glass of great tasting wine, but still retain a clear head.

The majority of white wines produced in Australia have around 12% -13% alcohol, while red wines have approximately 13% -14% alcohol. LINDEMANS Early Harvest wines, which include LINDEMANS Early Harvest Semillon Sauvignon Blanc and LINDEMANS Early Harvest Shiraz, sit around just 9% alcohol – most significantly, however, they do not compromise on taste.

The resulting wines are crisp, light, deliciously refreshing, easy to drink, but still grown up, with the quality and trusted enjoyment consumers know and expect from a LINDEMANS wine.

The secret to these low alcohol varietals is found in the name – Early Harvest wines are created from grapes harvested earlier in the season so they contain lower levels of sugar, the primary ingredient for creating alcohol. This fruit, coupled with careful winemaking, creates uniquely refreshing wines.

Annabel Keech from LINDEMANS, comments: “We know consumers are becoming increasingly conscious about their alcohol consumption, although often avoid purchasing low alcohol wines because of their perceived negative taste. With Early Harvest, we have overcome these barriers and developed two truly great wines which offer a drinking experience as enjoyable as any other finely-crafted wine.”

For those looking to watch their waistlines this Christmas, even better news – as well as a lower alcohol proposition, LINDEMANS Early Harvest wines also contain approximately 30% less calories. With less alcohol and less calories, you can now enjoy a guilt-free drink and be self-aware about the food and wine you enjoy, rather than self-conscious.

The key is to drink responsibly and with the Christmas party season set to take hold, LINDEMANS Early Harvest will help you return to work in the New Year feeling refreshed and ready to embrace the year ahead, rather than in need of another holiday!

For further advise on sensible drinking visit www.drinkawaretrust.org.uk

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The LINDEMANS Early Harvest range includes the following wines:

LINDEMANS Early Harvest Semillon Sauvignon Blanc

Fresh fruit flavours of Semillon and Sauvignon Blanc are balanced by the crisp dry finish, providing an easy-drinking style perfect for any occasion.

LINDEMANS Early Harvest Shiraz

Displaying a mid-red tone with berry, plum and spice aromas on the nose, this wine is light-bodied with berry, plum and spice flavours leading to a soft, smooth finish

The winemaking philosophy of LINDEMANS founder, Dr Henry J LINDEMANS, was all about creating wines for immediate and everyday enjoyment. His belief was that “The one purpose of wine is to bring happiness”

Price: £6.99 RRP
Availability: Available in leading Tesco and Sainsbury’s stores from November 1st 2007.

For more information please contact:

Consumer press enquiries:

Elle Denton/ Annabel Ward/ Julie Doyle
Publicasity
Tel: 020 7632 2400
Email: Lindemans@publicasity.co.uk

Trade press enquiries:

James Craig-Wood, Senior Manager - Communications, Foster’s EMEA;
James.craig-wood@emea.fostersgroup.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Publicasity in the following categories: Men's Interest, Health, Leisure & Hobbies, Women's Interest & Beauty, Food & Drink, for more information visit http://pressreleasewire.responsesource.com/about.