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Value-added distributor launches ‘GoinGreen’ initiative to help resellers deliver greener solutions for the data centre

Chessington, Surrey – 18th September 2007 – Specialist value-added distributor, Bell Micro today announced that it has joined forces with HP to launch ‘GoinGreen’, an initiative designed to help resellers deploy greener IT infrastructures. Initially focused on the data centre, GoinGreen offers consultancy on consolidation, with a particular emphasis on blade servers and virtualisation.

“Data centres are under increasing pressure to reduce carbon footprints. A fully equipped data centre of just 30,000 square feet will consume enough electricity to create 44,000 tonnes of carbon dioxide in just a year,” explains Antony Young, Director of Services and Security at Bell Micro.

“Despite the increased awareness on environmental issues, it’s not always easy for organisations to know where, or how, to start a green initiative. The opportunities for Bell Micro business partners to embrace green IT are extensive as customers start to look at the issue from a physical infrastructure perspective as well as a holistic, ‘how do I manage my IT strategy’ point of view. So, in addition to considering leading edge technologies such as HP BladeSystem, IT decision makers are also now interested in looking at initiatives around virtualisation, consolidation and information lifecycle management which can themselves form part of a wider technology green strategy.”

HP Smart Cooling Solutions also offers a series of data centre power and cooling assessments. The entry-level Thermal Quick Assessment offers a smaller scale investment that results in recommendations and best practices geared for short and long-term cooling efficiency. The offerings then scale up through an intermediate service to the comprehensive assessment that provides 3D modeling of the entire data centre supply and return air flows. This includes impact data on room and rack configuration, infrastructure management practices, and failure scenarios as well as zone mapping to optimise the placement of equipment in a data centre.

For partners interested in knowing more, or for businesses wanting to get a clearer insight on what can be done, a campaign-specific micro site has been created – Enabling channel partners to improve their green credentials, the website offers further information on how to plan and take the first steps towards a greener business, as well as looking at the longer-term ways to make a difference. Bell Micro is leading by example too, and has already taken steps related to office waste and efficiency, office buildings and infrastructure as well as meetings and travel.

About Bell Micro

Bell Micro is a specialist IT distributor that occupies a central position in the IT supply chain between those companies who create IT products and services and those who supply end-users. We provide a complete service that is designed to enhance the capabilities and performance of our partners in this channel. The services and technologies we supply are wide-ranging, so too are the ways we assist our partners. For some, it is a case of ensuring the right IT products are available at the right time and cost, for others the service is more extensive with Bell Micro working in partnership to address opportunities at every stage of the technology lifecycle – from design to deployment. Bell Micro operates through three channels to market – industrial, commercial and enterprise – each of which offers a wide range of services and products from major IT vendors.

For further information contact:

Clare Shephard
Maillot Jaune Communications
Tel: +44(0)1276 679570

This press release was distributed by ResponseSource Press Release Wire on behalf of Maillot Jaune Communications in the following categories: Environment & Nature, Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit