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We all know we need to do our bit for the environment. Small things can make a big difference, so innocenthas teamed up with Carbon Clear for its Buy one Get one Tree promotion in October. For every innocent smoothie carton sold in leading supermarkets, innocent will get a tree planted in one of Carbon Clear’s dedicated reforestation projects. All you have to do is log on and register your unique code, and the rest will be taken care of for you.

The aim of the Buy one Get one Tree initiative is to get over 100,000 trees planted in rural communities in Africa and India. The groups choose the varieties of trees that best suit their needs themselves, and our donation will ensure they are looked after for 30 years. A quick recap of why trees are so great:

• The trees we plant will provide income - the communities planting the trees receive regular payments for maintaining the trees. These payments help to protect the community against economic downturn or crop failure.

• Trees protect food crops - the planted trees reduce soil erosion and provide shade.

• Trees help provide a livelihood - the species planted offer a variety of agricultural crops plus nutritional and medicinal uses.

• Trees help combat climate change - they absorb carbon dioxide as they grow.

Jessica Sansom, sustainability manager, innocent drinks says “Buy one get one tree is all about making it simple for innocent smoothie drinkers to do their little bit. Trees have so many positive benefits to offer local communities from providing a source of income, to enriching the soil and providing shade. We’re really excited about the scheme”

Look out for innocent drinks in the chilled juice aisle of your store.

For more information on innocent, please contact Ailana on 020 8600 3958, or email her at

For more information on Carbon Clear please contact Zoe on 01273 620194 or email her at

Notes to editors:

Thanks to a pilot scheme at innocent, over 19,000 trees are growing in India.

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innocent drinks makes drinks that taste good and do you good. We have been going for eight years now and are doing pretty well with drinks sold in over 8,000 retailers all over the UK, Ireland, France, the Benelux, Germany and Scandinavia.

As a business we want to make it easy for people to do themselves some good. And we want to leave the planet a little bit better than we found it. This is reflected in everything from our use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after the people that work on the farms, and the environment. As of July 2006 we are proud to say that all our bananas will come from Rainforest Alliance accredited farms. Every single year we donate 10% of our profits to the innocent foundation, which funds NGO’s in the countries where we source our fruit. For more information see

Carbon Clearis one of the UK's leading carbon management companies. We're committed to helping businesses and individuals reduce their carbon footprint, and provide advice on practical and effective emission reductions steps they can take on their own. To deal with people's unavoidable pollution, we invest in carbon-reducing projects to cancel out the impact of their flights, driving, and energy use.

Climate change is a real threat and by reducing our carbon emissions as much as possible and offsetting what's left, we can all make a difference. To make it as convenient as possible we help people and businesses calculate the level of carbon dioxide emitted by different activities, provide lots of useful advice for minimising those emissions, and then identify projects that prevent an equivalent amount of pollutions from entering the atmosphere.

At Carbon Clear, we only invest in carbon-reducing projects that have a proven ability to help tackle climate change and provide wider social benefits for participating communities. We take a great deal of care to ensure money is directed to activities that genuinely improve the environment and the lives of real people, so all our projects must meet the following criteria:

* Projects must result in verifiable pollution reductions over and above their normal level

* Projects must clearly demonstrate that they would not have happened without our help

* Projects must provide long-term benefits for the communities thatundertake them; these range from job creation to protecting
endangered plants and animals

For further information on Carbon Clear and its projects visit

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