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House of Fraser is Britain's only nationwide UK department store for premium brands and designers. With hundreds of brands and thousands of quality products available under one roof, the department store caters for all its customers’ retail needs

Shopping at House of Fraser isn’t just shopping – it’s an experience. So what is it exactly that gives House of Fraser the edge over so many British department stores?

Über chic, all-encompassing and always ahead of the rest, House of Fraser is a brand in itself: a one-stop shop that instantly transports you to retail heaven. It’s the definitive shopping destination for style-savvy consumers who want the finest and very best products available, at value for money prices. House of Fraser is every shop you will ever need in one: everything you need for the home, from decorative accessories and furniture to all your must-haves the kitchen, bedroom and bathroom, right through to the latest, most sought-after designer clothes and accessories.

House of Fraser sell men's, women's, and children's clothing and accessories; home furnishings, furniture; homeware; linens; haberdashery; cosmetics; perfume; jewellery; stationery; luggage and electronics in 61 stores throughout the UK. Whether you want the newest perfume to hit the beauty industry, a stunning bridal accessory, something stylish for your living room or the latest innovation in televisions and audio systems, House of Fraser has it.

Fashionistas are treated to an eclectic mix of both classic and contemporary designer names, including Alberta Ferretti, Armani, Gucci, Jimmy Choo, Moschino, Stella McCartney and Versace, as well as House of Fraser’s exclusive label Linea, hard-to-find labels such as Punky Fish and Ichi, and up-to-the minute designer denim brand Yanuk. If you’re searching for the perfect outfit for a special occasion or a job interview, or just in need of a bit of guidance, House of Fraser’s free personal shopping service is invaluable. Specially trained staff (who’ve undergone rigorous tuition!) listen to your needs and use their expert knowledge to bring the best items in the store most suited to you. There is no minimum spend and customers are under no obligation to buy.

Beauty lovers can take advantage of House of Fraser's in-store beauty experts and be pampered with fabulous new products, including Bobbi Brown, Clarins, Clinique, Molton Brown, and Yves Saint Laurent. The hair and beauty spa provides high-quality hair-cuts, colours and styling, and the store’s much-loved bistro and café provide delicious food and refreshment for those in need of a respite or recharge. House of Fraser’s food and kitchenware halls in Birmingham and Croydon are must-visit destinations whether you want high-end groceries or cookware by famous names such as Le Creuset and Alessi. The haberdashery department is a craftsperson’s mecca while the toy department is overflowing with everything a child could wish for, especially now with a Hamleys concession in 5 stores,

Currently with 61 stores across the country, including the flagship store on London’s Oxford Street and its largest store in Birmingham. Further store openings are planned in Belfast and High Wycombe (in Spring next year) and in White City (in Autumn 2008). With over 150 years of retailing experience, the company was founded with Frasers in Glasgow in 1849 by Hugh Fraser and James Arthur. House of Fraser has grown through the acquisition of other leading store groups including Dickins and Jones, Rackhams and Army & Navy. In 2006 House of Fraser was acquired by a consortium led by Iceland's acquisitive Baugur Group.

A new online store is being launched in autumn 2007 and customers will then be able to buy all their favourite House of Fraser products and brands, as well as many items exclusive to the online shop, at the click of a fingertip. Spend £100 or more online and get a £10 voucher to spend in store.

Selected brands are available in selected stores.

To find your nearest House of Fraser store or check out the newest products on sale, see

To sign up for further information on House of Fraser’s new online shop see

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