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21 September 2007

The first ever whey protein supplement designed especially for women is to be launched by fitness nutrition experts Nutriceut Ltd.

Refine is part of Nutriceut’s new Pwrtek range – the first ever range of protein supplements to be aimed at everyone who takes regular exercise, whatever their chosen sport or activity.

From body builders to ballet dancers, from squash players to snowboarders, the Pwrtek range offers four unique formulas tailored to the needs of different sports and activities.

“Some 80 per cent of those who keep fit have never taken a supplement, perhaps because they are put off by images of enormous body builders and bulging muscles,” says Managing Director of Nutriceut Colin Jardine.

“But Pwrtek is different. It is a range of well-formulated whey protein supplements which are beneficial to anyone who takes regular exercise and cares about their body and health.

“The right supplement can make your exercise regime more effective, maximising the benefits of all that hard work. Pwrtek has something for everyone, whether you want to run a marathon or simply improve your body shape.”

The Pwrtek range includes Refine, Define, Energise and Repair.

• Refine is a unique formula for women to help tone muscle without adding bulk. Low in fat, it provides a sensible level of protein and has added calcium which may guard against osteoporosis in later life. As women are more prone to digestive discomfort, it also has a prebiotic for optimum digestive health.

• Define boosts muscle definition rather than adding bulk. It is ideal for those who want to develop muscle size and strength. It delivers 28g of protein per drink to aid lean muscle growth, and added carbohydrates provide fuel during and after exercise.

• Energise gives energy and endurance during prolonged exercise. It provides both immediate and longer term energy sources, with simple sugars for an instant boost and more complex sugars for longer lasting energy.

• Repair replenishes energy stores after a workout to increase strength, endurance and lean muscle growth.

The post-exercise period, known as the “window of opportunity” by sports nutritionists, is the optimum time for the body is use carbohydrates as fuel, allowing the body to concentrate on new muscle growth and repair. Repair has enhanced levels of Glutamine which is the amino acid specifically needed for muscle development and renewal.

The Pwrtek range has been carefully formulated and manufactured by Nutriceut’s parent company, Fayrefield Foods, the UK’s largest independent dairy company, which has 25 years’ of experience in the international food marketplace and an annual turnover of £300m. As a world shortage of whey is currently hitting the whey protein supplement market, Fayrefield is well-placed to provide security of supply.

“Whey has long been the protein source of choice for professional and competing athletes, but it has never appealed to the majority of those who play sport or exercise as part of a healthy lifestyle.

“But Pwrtek aims to change all that through offering the balance of added protein with better nutrition,” adds Mr Jardine.

“Research shows that if you take part in regular exercise, protein drinks such as Pwrtek can help you to achieve a higher performance level. If you are working out hard you would have to eat a great deal to gain the levels of energy at the correct ratio of proteins, carbohydrates, vitamins and minerals for optimum performance. Pwrtek makes it easy to get the combination right.”

The Pwrtek range is sold in one and 2kg packs, and is available in three flavours: chocolate, strawberry and vanilla. It retails at £21.99 for 1kg and £39.99 for 2kg. Refine is available in vanilla and strawberry only. It is available to buy online at www.nutriceut.co.uk

The exciting new range of supplements is being launched at Leisure Industry Week at the NEC in Birmingham on 25 – 27 September.

To find out more, visit the Pwrtek stand 2043 in Hall 17.

For further information please contact:

Colin Jardine on (07825) 016823 or cjardine@nutriceut.co.uk or
Leigh Roberts on (01656) 788336/(07739) 511466 or leigh@colemanroberts.co.uk



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