Skip navigation

We're told traditional values are lost forever but a new survey released this week suggests, when it comes to courting, our expectations haven't changed much from our Grandparents’ time.

Dating & friendship website asked over 15,000 members whether someone's employment status influenced their interest in dating them. Over 50% of single women admitted they wouldn't even consider dating someone who was unemployed, yet only 14% of male respondents cared about a prospective partner's employment status.

At first glance this does seem to suggest that the majority of men are hopeless romantics whilst over half of women are gold diggers! Look a little deeper however and it becomes clear that neither group is considering money but weighing up the character traits which define conventional gender roles: Men still prioritise the traditional female virtues of loving and nurturing, neither of which are reflected in a woman's employment status. Women on the other hand still hanker after a strong, protective hunter gatherer (irrespective of whether they need such a thing) and an unemployed man simply doesn't tick those emotional boxes.

Typical comments from the men included:

· 'Love should be unconditional'
· 'You'd be crazy to let money stop you being with someone special'
· 'Women shouldn't have to work'
· 'If someone loves you, money doesn't matter'
· 'It would be nice to have someone looking after me'

Whilst the ladies stated:

· 'I don't want to be a meal ticket'
· 'Laziness is a complete turn off'
· 'I want a partner I can look up to and respect'
· 'I like men with drive and ambition'
· 'Working shows commitment, security and love'

Managing Director of MakeFriendsOnline, Martin Bysh commented, 'No matter how much our society embraces equality on an intellectual level, our hormones are a law unto themselves and it would seem they're still living happily in the Dark Ages!'

Geographical Stats:

· UK area least concerned about employment status (both genders): KINGSTON (79% answered love is more important than a job)
· UK area most concerned about employment status (both genders): HILLINGDON (41% answered no way, get a job first)

· Women least concerned about employment status: BRENT (75% answered love is more important than a job)
· Women most concerned about employment status: STOKE-ON-TRENT (67% answered no way, get a job first)

· Men least concerned about employment status: WOLVERHAMPTON (96% answered love is more important than a job)
· Men most concerned about employment status: BARNET (33% answered no way, get a job first)

Media Contact:

Tina Willoughby, PR Manager,
Tel: 020 8539 2371

Research: polled 15,247 members asking ‘Would you date someone who was unemployed’. Detailed stats & breakdowns available on request.

Past surveys are available as a free Press Resource at:

About Makefriendsonline

Launched in 2000, Make Friends Online now has over a million members primarily from the UK and Ireland, with worldwide membership increasing rapidly. Affectionately known as MFO to it's huge enthusiastic crowd of regulars, who treat the site more like the local pub than an online dating agency, it has claimed thousands of friendships, relationships, engagements, marriages, and even MFO babies.

This press release was distributed by ResponseSource Press Release Wire on behalf of Woowise in the following categories: Men's Interest, Health, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Motoring, Retail & Fashion, for more information visit