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LONDON--(Thursday, September 27, 2007)– Karin von Abrams, senior analyst at New York research firm eMarketer, will lead a panel of marketers in a lively session at ad:tech London about how brand advertising works best online—and what to do when it fails.

Companies in Western Europe say they plan to budget more next year to burnish their brands on the Internet. The recent consumer-run Wispa chocolate bar campaign is a perfect example of how much power an iconic brand can have on the Internet. But how can marketers be part of this movement, take advantage of online video and other new Web techniques to grab the consumer?

After a quick look at online ad data, Karin will get the panelists talking about campaigns that fly and those that are still experimental. They will discuss how online video and mobile compare with TV, and how branding should be measured on the Internet.

What: “Online Branding: Strategy and Measurement” session at ad:tech London
Where: Olympia 2,
Hammersmith Road,
London W14 8UX
Date: Thursday, Sept. 27
Time: 11:45
Moderator: Karin von Abrams, senior analyst, eMarketer
Panellists: Justin Basini, VP Head of Brand Marketing, Capital One
Chris Hogg, Director of Marketing, Intel
David Rosenblatt, CEO, DoubleClick

About eMarketer
eMarketer is "The First Place to Look" for research and analysis on digital marketing and media. eMarketer aggregates and analyzes e-business research from over 2,800 sources, and brings it together in analyst reports, daily research articles and the "eStat Database" – the most comprehensive database of e-business and online marketing statistics in the world.
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Media Contacts:
Kris Oser
Director of strategic communications, eMarketer
Tel. +212-763-6033
Jared Jenks
Marketing communications coordinator, eMarketer
Tel. +212-763-6044

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