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Press Release

25 September 2007

London-based franchise for trend-setting Parisian designer plans aggressive growth over the next two years

Paul & Joe London, the franchise for the highly successful Paul & Joe brand, has selected Eurostop’s retail management systems to support its planned rapid expansion across London. The retailer currently has four high profile stores in Ledbury Road, Brompton Road, Sloane Street and Covent Garden, and is to open three new stores by the end of 2007 with more following in 2008. The entire Paul & Joe range is available in the shops, which include womenswear, menswear and childrenswear, shoes and accessories.

Paul & Joe London will be installing Eurostop’s WinRMIS at its head office to manage stock and coordinate sales and merchandise data from the stores. WinPOS will be installed in the shops giving staff access to the latest stock positions and customer loyalty data.

Claire Brake, General Manager at Paul & Joe London commented, “We needed a new system to support our aggressive expansion plans. We were impressed by Eurostop’s deep understanding of the retail fashion industry, the broad array of functionality within the product and that their customers speak very highly of the systems and the service provided.”

Phillip Moylan, Sales and Marketing Manager at Eurostop said, “Our aim at Eurostop is to automate as many processes as possible and provide as much functionality as possible, allowing our customers to pick and chose the features that best support their business. We are delighted to welcome Paul & Joe London as customers and look forward to working with them in the future.”

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NOTES TO EDITORS

About Paul & Joe

Paul & Joe is named after creator Sophie Albou’s two sons. Based in Paris the first Paul & Joe menswear collection was launched in 1995 followed a year later by a womenswear range. Now celebrating its 10th year Paul & Joe has never stopped changing. The brand has over 30 boutiques around the world from Paris to London, via Seoul and Jakarta. Paul & Joe is also distributed in the most prestigious multi-brand department stores in the world; Barney’s, Harvey Nichols, Isetan, Le Printemps, Harrods to name but a few.

About Eurostop

Founded in 1990, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

WinRMIS: A suite of head office management applications.

WinPOS: EPOS system for standalone shops, concessions and franchises that can be easily integrated with WinRMIS for larger users.

Customer Loyalty: Holds valuable customer data enabling sophisticated permission based marketing including support for Gift Cards.

Business Intelligence Cubes: Data mining Software

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

Integrated e-Commerce: Ready-to-go e-commerce solutions for Independent retailers that can be purchased out right, or as a hosted service.

Eurostop RS: Scaleable Rental Services for Eurostop’s products and services.



As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development.



Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service aimed at smaller retailers.

High profile customers include: Ann Summers, Atlantic Clothing, Charles Tyrwhitt, Coco Ribbon, Clone Zone, DAKS, Granditer Menswear, Joseph, Knickerbox, Long Tall Sally, Oliver Sweeney, Pavers Shoes and Punkyfish.

For more information visit: www.eurostop.co.uk or contact:

Editors Contacts

Phillip Moylan
Sales and Marketing Manager
Eurostop Limited
Email: phillipm@eurostop.co.uk
Tel: 020 8991 2700


Andreina West
PR Artistry Limited
Tel: 01491 639500
Fax: 01491 638866
email: andreina@pra-ltd.co.uk







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