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Learning and development companies conventionally go with traditional images to represent themselves and their services. A variety of research papers have stated that it’s widely recognised by learning and development specialists that branding is important within the industry, however branding is poorly conducted, adds no or very little value and lacks originality in the L & D sector.

Learning and development can often be an area where employees lack enthusiasm, as they perceive training to be boring and a waste of time. That is why it is important to use vibrant, intriguing visuals and marketing methods to try to change peoples’ perceptions and help them reach their full potential. The main aim behind branding is to build a perception that puts training in a positive light. If this is achieved it will get delegates thinking positively and be open minded about training, which should in turn increase enthusiasm for personal development.

In recent years some training companies have realised the importance of building a brand and have typically done this by staying completely away from the traditional images of a training consultancy. Righttrack Consultancy, who are learning and development specialists with over 20 years’ experience, have done just that. To push the boundaries of their current corporate identity, Righttrack commissioned a visual that represented their values while clearly showing the journey of a delegate on a development programme.

The designer, Ken Davidson, said he found it a refreshing way to look at building a brand because the main objective behind the idea was to get people talking about what they saw, instead of a hard sell campaign.

Righttrack are thrilled with the visual and plan to use it as the heart of their awareness building campaign. Kasmin Cooney, Managing Director of Righttrack said,

“The visual is everything we wanted. A lot of thought and effort went into it and we feel that it accurately reflects what Righttrack stand for. We wanted the visual to be appealing to all and we feel we have achieved this. Although the image has specific meanings to us, it is an image that will conjure different thoughts and feelings from different people. Ultimately this is what we wanted to achieve, to get people thinking about learning and development.”

The training industry need to realise that they can no longer market themselves using sub-standard methods and efforts. Effective communication, innovation and engagement is the key for buy-in to learning and development.

To view the Righttrack visual and to find out more, click on the link:


Notes to Editors:

The full release and company logos are available to download from the Righttrack Media Centre

About Righttrack Consultancy:

Right Track Consultancy Ltd was formed in 1988, and has its head office in Worcestershire. Righttrack is a leading learning and development consultancy that design and deliver innovative and engaging training solutions to organisations all over the world, including the UK, Switzerland and Kuwait. What sets Righttrack apart from other companies is its ability to provide an innovative learning and development solution that is completely customised to the needs of the client.

The range of services that Righttrack provide covers a broad spectrum and includes bespoke and ready-to-run training, sales solutions, organisational development, ILM Awards, e-learning and coaching.

Righttrack work with clients of all sizes from most industry sectors, including The NEC Group, Littlewoods Shop Direct Group, Mercedes Benz and Gucci. More information can be found at

Press enquiries:
Gemma Middleton, Communications Specialist
Righttrack Consultancy
Brockhill Court, Brockhill Lane
Redditch, B97 6RB
Tel: 01527 595955

This press release was distributed by ResponseSource Press Release Wire on behalf of Right Track Consultancy in the following categories: Business & Finance, Education & Human Resources, Media & Marketing, for more information visit