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Holiday rental industry leader, HomeAway, acquires OwnersDirect.co.uk

2 October 2007

HomeAway, Inc. reinforces its global leadership position in the holiday home rentals industry with today’s acquisition announcement of OwnersDirect.co.uk, which represents more than 17,000 private holiday properties available to rent direct from owners. The acquisition means that HomeAway now owns both the largest and second largest holiday rental sites in the United Kingdom, Holiday-Rentals.co.uk and OwnersDirect.co.uk *.

HomeAway acquired UK market leader, Holiday-Rentals.co.uk in 2005 and the acquisition of OwnersDirect.co.uk this month marks a consolidation of the UK holiday rentals industry and HomeAway’s fourth acquisition in less than a year.

The Company acquired U.S.-based www.VRBO.com (Vacation Rentals by Owner) last November, French site www.Abritel.fr in January and U.S. site VacationRentals.com in May. It also owns CyberRentals.com, GreatRentals.com, Triphomes.com and FeWo-direkt.de in Germany, and now represents more than 255,000 listings across 100 countries.

Since its foundation in 1997, OwnersDirect.co.uk has built up a loyal base of advertisers and travelers, and quickly established itself as one of the leading holiday rentals websites. Holiday-Rentals.co.uk, also in business for over 10 years, is well as established as the UK number one and currently represents over 40,000 properties in some 80 countries, attracting over 1.3 million visits per month. The two companies were recently voted among the top 10 villa rental companies in the prestigious Conde Nast Traveller Reader Awards 2007.

The increasing popularity of private holiday home rentals is reflected in HomeAway’s exponential growth, where revenue has increased organically by more than 50 percent each year. HomeAway is committed to providing home owners and managers the most efficient way to market their properties to the largest audience, while making it easier and safer than ever for travellers to find and compare the most diverse inventory of holiday home rental properties; from cottages to castles and apartments to villas.

OwnersDirect.co.uk will continue to operate as an independent brand from its offices in Ashtead and will be managed by Greg Grant, who has recently been appointed by HomeAway to run its UK operations.

Terms of the acquisition were not disclosed.

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* Nielsen NetRatings, August 2007

About Owners Direct

A family business founded by Chris and Marie Goddard, Owners Direct has successfully advertised holiday properties since 1997. The site advertises over 17,000 villas, apartments, chalets, farmhouses and cottages throughout the world available to rent direct from the owners. Since its foundation, the site has grown from strength to strength to become the second largest holiday rentals site in the UK, with feedback from both advertisers and holidaymakers testament to its effectiveness.

About HomeAway, Inc.

HomeAway, Inc. is the worldwide leader for online holiday rentals. Each year, more than 100 million travellers visit the HomeAway sites, which represent more than 255,000 paid holiday rental home listings across 100 countries. The portfolio includes the leading sites in the U.S.: HomeAway.com, VRBO.com, HolidayRentals.com, CyberRentals.com, A1Holidays.com, GreatRentals.com and TripHomes.com; the U.K: Holiday-Rentals.co.uk and OwnersDirect.co.uk; Germany: FeWo-direkt.de and France:Abritel.fr.

Led by an experienced team of online and travel industry experts, HomeAway is based in Austin, Texas and is funded by leading venture capital firms Austin Ventures, Redpoint Ventures, American Capital, Institutional Venture Partners and Trident Capital.

About Holiday-Rentals.co.uk

Based in London and founded in January 1996, Holiday-Rentals.co.uk is the UK’s largest and most trusted holiday rentals website, currently listing over 40,000 properties worldwide. The Company was acquired in 2005 by US-based HomeAway, Inc., the worldwide leader for online holiday home rentals. Led by an experienced team of online and travel industry experts, HomeAway is funded by leading venture capital firms Austin Ventures, Redpoint Ventures, American Capital, Institutional Venture Partners and Trident Capital. Holiday-Rentals.co.uk has many years’ experience successfully marketing holiday rental properties online and has won a New Media Age Award for Effectiveness in Travel.

HomeAway media contact:

Eileen Buesing
Director of Public Relations
HomeAway, Inc.
512-493-0375
ebuesing@homeaway.com

Holiday-Rentals.co.uk / Owners Direct media contact:
Sarah Chambers
020 8846 3430 / 07739 033132
sarah@holiday-rentals.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of HomeAway Ltd in the following categories: Travel, Media & Marketing, Construction & Property, for more information visit http://pressreleasewire.responsesource.com/about.