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- Deal means iO can deliver over one third of a million Sony BMG songs to mobiles, PCs and TVs -

Ipswich, UK: Sony BMG Music Entertainment has signed a distribution agreement with iO global, the innovative worldwide provider of integrated mobile content solutions, which enables iO global to deliver the entire 300,000+ digital music library in multiple formats to consumer’s mobile devices, PCs and TVs, via network operators. The agreement covers South and West Africa and will initially commence in South Africa.

Using iO global’s Mobile Entertainment Platform, network operators can deliver an enhanced mobile experience to subscribers. The Platform fully automates the entire process for the operator, including packaging, pricing, delivery and real-time billing meaning consumers can easily select, pay, download and enjoy Sony BMG’s content where they want it, when they want it and in their preferred format; whether its full track, album, video or ringtone. The customer can then consume the tracks from Sony BMG’s extensive library across the three screens of mobile, PC or TV.

Comments Keith Lister, CEO, Sony BMG Africa; ”We are pleased to sign the distribution agreement with iO global, which will enable consumers to access and download the music of their choice, at any time and place, regardless of device. We believe the extensive music library, which includes R Kelly, Beyonce and Sean Kingston as well as African superstars Malaika, Freshlyground and Joyous Celebration, will start a new wave of music downloads throughout South Africa.”

Confirms Martin Knestrick, CEO of iO global: “The first phase of the agreement with Song BMG commences in South Africa, which will enable consumers to easily select the music they want, pay, download and enjoy content seamlessly on their mobile. Network operators are able to sign up with us to deliver the entire Sony BMG library to their subscribers, which is an extremely compelling offering. We look forward to rolling this out to other regions over the course of the coming months.”

For further information on iO global’s range of software and services, visit


About iO™ global
iO™ global provides the software and services to enable Network Operators, Media Brands and Advertisers to collaborate in a trading model to personalize and monetize their interactions with individuals on the run. iO’s mobile experience solutions™ turn the mobile device into the individual’s “remote control” for using digital content and services anytime, anyplace, anywhere. iO™ global was created in May 2005 by BT and New Venture Partners after 5 years of development in BT’s Research Laboratories.

For further information on iO™ global ltd;
In Europe or Asia please contact Peppa Sheridan at Peptalk Communications
Tel: +44 (0) 1420 83206 /
In the Americas please contact Brandon Bryce at
Tel: +1 (919) 459-6451 office/

This press release was distributed by ResponseSource Press Release Wire on behalf of Peptalk Communications in the following categories: Computing & Telecoms, for more information visit