Six months record traffic – holidaylettings.co.uk leads the way Thursday 4 October 2007 PDF Print Over the last six months, since its majority acquisition by Rightmove, holidaylettings.co.uk has proven itself to be the market leader in the holiday home rental market; driving more traffic to its pages than any other holiday home website in the UK. holidaylettings.co.uk was born in 1999 and is today the UK’s most visited holiday home rental website* - an accolade it proudly celebrates. In February 2007, even before its acquisition, the site began registering record hits. Since joining Rightmove, traffic levels have continued to soar with visits to holidaylettings.co.uk increasing by 40% from March to September (source: Hitwise September 2007). Almost 18,000 holiday homes are advertised on the site in 105 countries worldwide on behalf of over 11,000 private owners and letting agents. With over 1 million visitors to holidaylettings.co.uk every month, its online presence is doubtless revered by its peers. “Holiday Lettings is an ambitious enterprise, which benefits undoubtedly from our association with Rightmove. However, in creating a service that offers homeowners the greatest value online advertising option and the most user-friendly accommodation search tool for holidaymakers, we continue to secure our market leading brand position and attract growing visitor numbers to the site,” comments Ross Elder, Managing Director of holidaylettings.co.uk. Continuing to add value: • Market leading traffic • Free guide to holiday home letting • Adverts that offer more • In partnership with Rightmove Market leading traffic With over 1 million visitors to the site every month, holidaylettings.co.uk brings more people to its adverts and produces, on average, 41 booking enquiries per property per year. holidaylettings.co.uk is committed to investing in online and offline marketing and cementing industry wide relationships. In attracting more visitors to the site and providing the ultimate online holiday home experience, return visitor numbers are constantly on the increase. Free guide to holiday home letting In response to the demand from our customers for more information on holiday home letting and high page view figures to our Owner Advice section, earlier this year holidaylettings.co.uk published the free booklet: The Ultimate Guide to Letting Your Holiday Home. The booklet is now in the hands of over 5,000 homeowners, agents and property developers worldwide and proved to be the number one commodity at last weekend’s A Place in the Sun Live exhibition. In addition, our customer service team is on hand during normal working hours to answer homeowner and holidaymaker queries and assist customers though the holiday home rental process. Adverts that offer more The advert template provided by holidaylettings.co.uk, to which homeowners add their property details, offers the greatest flexibility. Description boxes are open-ended and provide unlimited space for property and location details, rental rates and conditions and guestbook testimonials. At no extra charge, owners can load up to 16 photographs, four of which offer enough pixel space for panoramic vistas. Working with Rightmove Since becoming part of Rightmove in March this year, awareness of the holidaylettings.co.uk brand and site traffic have significantly increased. Over 10% of traffic to the site comes from Rightmove. holidaylettings.co.uk is dedicated to enhancing the site experience, ensuring that homeowners can market their properties as effectively as possible and that holidaymakers have their accommodation requirements at their fingertips. Rightmove’s investment is enabling holidaylettings.co.uk to reach for greater targets and continually improve its offering. The acquisition was symbolic of the ambitions of holidaylettings.co.uk to lead innovations in online holiday home letting and stand proud as the UK’s No.1 holiday home website. “With online holiday home letting the fastest moving growth area in the travel sector, our partnership with Rightmove enables Holiday Lettings to develop and lead this market sector to its full potential,” added Ross Elder. -end- Notes to Editors: * Based on market share of visits for June – September 2007 within a custom category made up of: holidaylettings.co.uk, holiday-rentals.co.uk, ownersdirect.co.uk and holidaylets.net (Source: Hitwise). To speak to Ross Elder, view Hitwise data or receive a copy of The Ultimate Guide to Letting Your Holiday Home please contact firstname.lastname@example.org / 01865 204738 About holidaylettings.co.uk holidaylettings.co.uk provides an effective means of online advertising for holiday homeowners and a user-friendly search tool for holidaymakers to book accommodation direct with owners. There are currently more than 18,000 holiday homes to choose from in 105 countries worldwide. Established in 1999, holidaylettings.co.uk is the UK’s most visited holiday home website (source: Hitwise) attracting more than 1 million visitors each month and is part of FTSE 250 company Rightmove.co.uk. This press release was distributed by ResponseSource Press Release Wire on behalf of Holiday Lettings in the following categories: Home & Garden, Travel, Construction & Property, for more information visit http://pressreleasewire.responsesource.com/about.